Industry map

Social Software Landscape

Here’s a recent presentation David Teten made which highlights some of the most commonly used tools for accelerating your sales with technology.

The Virtual Handshake: How to Originate Deals, Win Clients and Raise Capital using Web 2.0 Technologies

When we originally published our book, we viewed social software companies as falling into five large buckets. We have listed a few representative companies in each bucket below. Please note that the lines between categories are fuzzy. Many of these companies could fit comfortably into a different box than the one in which we placed them.

	Primary Customers
	The Public	Enterprise
General Purpose	Realtime communications– chat, IM, VoIP, web conferencing, SMS. AOL IM, eBuddy, ICQ, IRC, Meebo, MSN Messenger, Skype, Twitter, Yahoo! Messenger Virtual communities / social network services. Alumni.net, AOL, Classmates, Craigslist, ezboard, FriendsReunited, Grouply, MSN Groups, MSN Spaces, Ning, Yahoo! Groups Identity management. FreshAddress, Return Path, Ziggs Identity protection. Cardcops, Debix, LifeLock, ReputationDefender, TrustedID Blog readers. Google Reader Face-to-face meeting facilitation sites. Evite, Meetup Blog software. Blogger, Six Apart, Radio Userland, WordPress Tagging/Bookmarking. delicious	Virtual community builders. Affinity Engines, Groupee, iModules Software, Invision Power Services, Lithium, SelectMinds, vBulletin, Web Crossing Virtual community builders focused on conferences. IntroNetworks, Pathable Biography analysis. D&B, Hoovers, Implu, InsideView, Jigsaw, InfoUSA, Netprospex, Pipl, OneSource, iProfile, Spock, Spoke, Tracked, ZillionResumes, ZoomInfo Executive appointment tracking.CTOs on the Move, DiscoverOrg, RainKing, Salesquest Org Chart analysis. CogMap, Forbes Org Chart, TheOfficialBoard Public social network mapping. Boardex, Capital IQ, LinkSV, Westlaw Peoplemap Contact data management/CRM. Aptium, Best Software (Act), Frontrange (Goldmine), Salesforce.com, SugarCRM Blog analysis/publishing tools. FeedBlitz, FeedBurner, Pheedo
Primarily Business Use	Virtual communities / social network services. LinkedIn, Xing Contact data synchronization. Plaxo, Spoke Social network grooming. Socialminder	Relationship capital management (enterprise-focused). BranchIt, Contact Network, Interface Software, Jigsaw, Leverage Software, Spoke SoftwareWorkflow. Basecamp, Groove, IBM Lotus Notes, iCohere, SilkRoad Online Marketing Intelligence. BuzzLogic, Nielsen Buzzmetrics, TNS Media Intelligence/Cymfony, Brandimensions Blogs. SixApart, Traction Software Wikis. Atlassian, Google Sites, SocialText Social network analysis/knowledge management. Autonomy Competitive analysis. SpyFu Job referral networks. Accolo, H3.com Expert network research. DeMatteo Monness, Gerson Lehrman Group, Evalueserve Circle of Experts, Coleman Research Group, Guidepoint Global Sales training. Miller Heiman Sales support/lead gen/appointment setting. Vorsight, Evalueserve, SalesSupport360, GrowItSmart, CallBoxInc Recruiting candidate support. eCyberGurus
Primarily Personal Use	Blog publishing networks. b5 Media, Gawker Media, Shiny Media, Weblogs, Inc.Virtual communities / social network services. aSmallWorld, Bebo, Facebook, Friendster, hi5, Multiply, Myspace, Orkut, Mobile social software. Plazes, WaveMarket Photo-sharing sites. Flickr, Fotolog.net, WebShots Dating sites. eHarmony, lavalife, Match.com, PerfectMatch, Spark Networks, TRUE, Yahoo! Personals