I’m pleased today to announce the launch of The Virtual Handshake company.

When we published The Virtual Handshake book in 2005, we were on the leading edge of what’s now known as social media marketing. We envisioned then what has now come to pass: social becoming a ubiquitous channel like the telephone, mail, television, radio, and email before it. And along with that, an entire ecosystem of specialized products and services: technology, education, strategy, implementation, content creation, and outsourced engagement management.

But in 2005, the market wasn’t ready for all that. Now it is.

Our initial offering is consulting services focused on social strategy and social technology. We’ve been doing this since 2002. We’ve worked with Fortune 10 companies, mid-market companies, and major social media platforms, on down to startups and solo professionals. We have a unique framework for social media strategy based on our book. We also have 10+ years of experience working with social listening and social data on a massive scale. We bring that expertise to mid-market and growing businesses that are running into the challenges of scaling their social media operations.

In short, we do social at scale.

Coming in 2020, watch for:

• Educational programs, focused on leveraging online networks based on your business role: social selling, relationship marketing, finding a job, business development, finding employees, and more.
• The Virtual Handshake podcast, featuring our insights into social strategy and technology and interviews with industry leaders.
• The Virtual Handshake 2020, a revisit of our ground-breaking book, updated for 2020, on our blog.

For updates, follow our blog and connect with us on LinkedIn, Twitter, and Facebook.

We look forward to exploring the next phase of the social web with you.