First of all, what’s a “blooker”? A blooker is a blogger that has turned their blog into a book (a “blook”), e.g., Naked Conversations Blog => Naked Conversations, the book.
The Lulu Blooker Prize is offering a $1,000 prize in each of three categories (Fiction, Non-Fiction, Comic-blooks (i.e. based on a web-comic)), with an additional $1,000 to the overall winner. The judges are Cory Doctorow, Paul Jones.
Lulu, the sponsor of the contest, is a web-based self-publishing service with no setup fees and no minimum order — just the thing for your first blook. Lulu’s pricing is very competitive, too — about 1/3 less (for B&W perfect bound) than CafePress, their main competitor.