Steven Cohen, Senior Librarian , Pubsub
notes from Virtual Handshake conference
You can download the slides from this presentation here: Steven Cohen, Pubsub
Average of 2.6 words used in search queries; that’s very low
Should you respond to everything people say about you? No, it’s not impossible
Dogpile is not exhaustive; no meta-engine is exhaustive.
See gada.be
Don’t say ‘Google something’—sometimes you have to use other search engines!
Gigablast (DT: and Rollyo) offer ability to roll your own search engines.
Pubsub about to release ‘structured blogging’, which will allow you to attach structured data to your blog.
Cf. TVEyes.com
Competitive intelligence: who is buying keywords to your trademarks/brands?
Who is getting hired/fired, and promoted?
New products put out by competitors?
Which tags are being used for your products?
Use Indeed.com to monitor what jobs your competition is hiring for
Go to Topix.net, type in your competition’s name or zip code, and see local info
Tags let people create their own classification systems. (yes, the Dewey decimal system is not the be-all and end-all)
AIGnes.com (website-watcher). Tells you when someone’s website changes. Fantastic product.
Pubsub’s mission: use detailed and narrow keywords to find possible partners.
Can do 3B matches/ second
Dont just do blog search; pubsub is more exhaustive
Feedmesh is a community that Bob Wyman is creating among companies that use ping technology. An attempt to create one central place for pings. Google (UPDATE/CORRECTION: Yahoo) is a member through their acquisition of Blo.gs .
