Larry Bodine on Marketing with Blogs

Larry Bodine on “Marketing with Blogs”

notes from Virtual Handshake conference

You can download the slides from this presentation here: Marketing via Blogs

Blogging is brand new for the professional services community.

In last 70 days (technorati):

1,116 legal blogs
Only 5,402 posts related to law
Only 97 posts about accounting on blogs related to accounting
Only 41 posts about management consulting on blogs related to business

Relationship to firm’s website: complementary.
Blog is a ‘niche magazine’ published by professional at firm.
Inch wide and mile deep

Reasons to start a blog:
-highly visible
-journalists call bloggers to ask for quotes
– multiple authors can contribute
– topic can be any area
– give author instant credibility and expert status

This is better/more effective than giving a speech.

“The blog is the best relationship generator you’ve ever seen”

MSFT’s old image: Darth Vadar. MSFT’s new image: Luke Skywalker (plus 40 pounds): .
Chief Humanizing Officer

Who’s blogging for business?

#1 law blog
Patrick Lamb, partner with Butler Rubin Saltarelli & Boyd LLP
Patrick Lamb
He uses this mainly to talk with customers.

J. Craig Williams

Dennis Crouch, patent attorney at McDonnell Boehnen Hulbert & Berghoff LLP.
30,000 visitors/month
Has brought the firm Fortune 100 client and lots of other patent cases. Dennis is 28-years-old.
Lawyer all over the country are referring him business, because they feel they know him , from the blog.