Archives for 10/16/2005

Update on SRI Conference: Beyond Blogs and Social Networks, Dec. 1-2, 2005

The conference schedule for our upcoming conference (Dec. 1-2, Jersey City) is shaping up well. I hope to see you there! Among the confirmed presenters are the CEOs or senior executives from Buzzmetrics, Mediabistro,, Contact Network Corp., SelectMinds, Feedster, Intelliseek, IBM, and Corante, with more to come.

Here’s the press release:

Beyond Blogs and Social Networks: How Consumer Generated Media and the Virtual Handshake will Make or Break Your Business

September 1, 2005 — The Strategic Research Institute is launching its first major social software conference this December 1-2, 2005, in Jersey City: “Beyond Blogs and Social Networks: How Consumer Generated Media and The Virtual Handshake will Make or Break Your Business.” For more information on the book, see , which includes a blog and profiles of many of the leading companies in the social software industry.

The conference centers on the emerging importance of online networks. Considering that 84% of U.S. Internet users have used the Internet to contact or get information from an online group—more than went online to read news, search for health information, or even shop— those who rely solely on phone-calls and face-to-face meetings will be left far behind in years to come. New “social software” technologies–blogs, online networks, relationship capital management software, virtual communities, etc.—are making online communication faster and more effective.

A group of industry leaders and nationally recognized bloggers will present on how to better leverage “social software” as a cutting-edge business tool. For example, instead of conducting focus groups or other potentially time-consuming research, blogs allow executives to monitor consumer feedback and reactions to nearly anything—in real time.

Some topics to be discussed at the conference include:
+ Increasing market share by reaching customers where they live…online
+ Creating cost savings by distributing information faster and more efficiently…online
+ Insuring your corporate privacy and safety: how to be public but not too public…online
+ Increasing revenues by equipping your sales team with tools to open more doors and close more deals…online

– Dan Burstein, Founder and Managing Member, Millennium Technology Ventures; co-author, BLOG! How the Newest Media Revolution is Changing Politics, Business and Culture
– Steve Rubel, Vice President, Client Services, Cooperkatz
– Jonathan Carson, President & CEO, Buzzmetrics; Co-Founder, Word of Mouth Marketing Association (WOMMA)
– Laurel Touby, CEO, MediaBistro
– Craig Calle, CEO,
– Geoff Hyatt, CEO, Contact Network Corp.
– Anne Berkowitch, CEO, SelectMinds
– Scott Rafer, CEO, Feedster
– Pete Blackshaw, Chief Marketing and Customer Satisfaction Officer, Intelliseek
– Alex Williams, Managing Director of Events, Corante
– Erin Byrne, Managing Director, Marsteller

– David Teten, CEO, Nitron Advisors (; Co-Author, The Virtual Handshake: Opening Doors and Closing Deals Online (

Phone: 800-599-4950 / 212-967-0095

* Please mention priority code Nitron when registering.

Ali Curi
Strategic Research Institute
Phone: 212-967-0095 ext. 222

David Teten at Princeton Entrepreneurs Network, Nov. 8th, NYC

Princeton NY NetNights
, Princeton Entrepreneurs Network , and SoundBoard


an intimate evening with David Teten

CEO of Nitron Advisors, LLC

And co-author of “The Virtual Handshake: Opening Doors and Closing Deals Online”
Nov. 8th

Online networks are quickly becoming essential tools for business. As “social software” such as blogging, social network sites, virtual communities, and web conferencing becomes increasingly popular, you need to make sure you don’t fall behind. “The Virtual Handshake” provides the tools to take advantage of these new technologies and become dramatically more successful in business. It is particularly focused on helping you sign new customers, meet new business partners, recruit star employees, and even find your dream job.

Mitch Schlimer, SoundBoard Chairman and host of the nationally syndicated radio show “Let’s Talk Business,” will conduct an interview with David Teten followed by Q&A from the audience.

Some of the issues to be discussed include:

– Creating a powerful corporate professional presence online
– Attracting business in online networks
– Starting and promoting your own blog
– Ensuring your privacy and safety online

Copies of “The Virtual Handshake” will be available for sale at the event.

DATE: Tuesday, November 8th, 2005

This event is only for Princeton alumni and SoundBoard members, who can register through their respective networks:
Princeton NY NetNights

+ Princeton Entrepreneurs Network , and
+ SoundBoard



David Teten is a serial entrepreneur and CEO of Nitron Advisors, an independent research firm which uses social software to help hedge funds, venture capitalists, and buyout funds to learn directly from frontline industry experts. He is also Chairman of Teten Recruiting, an executive recruiting firm specializing in serving the hedge fund, private equity, investment banking, and strategy consulting industries.

David is the coauthor of “The Virtual Handshake: Opening Doors and Closing Deals Online,” with Scott Allen. “The Virtual Handshake” is the first mass market book about how businesspeople can find new clients, new business partners, or even a new job by leveraging online networks. This new book has received rave reviews from BusinessWeek, Harvard Business School Working Knowledge, and many other publications.

David runs the Virtual Handshake resource site and blog (; writes a personal blog, Brain Food (; and co-writes a column about online networks for He was recently honored by Human Capital magazine for his innovative use of social software.

David formerly was CEO of an investment bank focusing on serving the internet domain name asset class, which he built to 450 customers. He is a former Bear Stearns investment banker and strategy consultant. David holds a Harvard MBA and a Yale BA.


Mitch Schlimer, also a serial entrepreneur, is Chairman of SoundBoard, a company that creates and facilitates peer-advisory boards for small business owners. Formerly a pro tennis player, Mitch found his calling after injury forced him to quit playing and he established a tennis coaching business. He made a name for himself as a franchise consultant to clients such as Subway, Dunkin’ Donuts, and Blockbuster Video, and through creating enterprises such as one of the first companies to catalogue the contents of homes and businesses for the insurance industry. In 1994 he started the nationally syndicated radio show “Let’s Talk Business” for business owners seeking advice on growing their companies. Eleven years later, Mitch’s passion for helping business owners overcome barriers remains strong and is realized through his show, one-on-one coaching, and SoundBoard’s peer-advisory boards. Mitch has had the privilege of interviewing business stars such as Richard Branson, Harvey Mackay, Anita Roddick, Brian Tracy, and many others.

Making Money with Social Software

After my post about how to get paid to blog, even without your own blog, I started thinking about other companies that are paying people to use social software, and I realized that there are actually quite a few now that will pay you to:
– provide contact information
– refer people for jobs
– refer business deals
– blog

What I find particularly interesting about this is that in the past, making money online generally meant that you had to sell a product, either your own or someone else’s. Now, people are willing to pay you for your knowledge — what you know and who you know — and you don’t have to be a great salesperson or a marketing genius to make some money at it. You might even be able to make a living at it — maybe not with just one of these opportunities, but certainly by combining them.

Another thing that struck me about these business models is that they’re paying for the value of your knowledge, not your time. All too money online business opportunies (getting paid to read e-mails, take surveys, etc.) will never work out to much more than a menial hourly wage. But these have the potential to do more than that — in fact, some of them actually have an increasing return on your time investment.

Last of all, they don’t cost you anything to get started earning money. There’s no investment other than your time.

No investment, high earnings potential, no selling, no marketing — sounds good to me!

I’ve compiled a list of these on my site (how to really make money online is the single most common question my readers there ask me):

Make Money Online (Without Spending a Dime)

I’m also working on a follow-up story. If you know of any other social software companies that are paying people for referrals, contacts, or other information (not just points or credit towrds a paid subscription), please let me know.

Increase your productivity 10-44%

Clive Thompson writes in the NY Times on Meet the Life Hackers. One of the key sentences:

“On the bigger monitor screen [the size of a big-screen TV], people completed the tasks at least 10 percent more quickly – and some as much as 44 percent more quickly.”