How to Design an Online Network

Rosa Wu of Weston Presidio informed of a report by Wildbit on best practices in online network design.

This report is the result of an in depth analysis on social networks for a web community project at Wildbit. The report aimed to discover how to attract members, define structure, influence participation, and manage the community in order to design the web site prototypes. The progress of this project will be posted occasionally on our blog.

For anyone concerned about how best to structure a successful online network, this paper is worth reviewing. If anything, I would suggest that the report would benefit by criticizing more severely some of the poorer design decisions out there. (e.g., the Orkut rating system of who’s “Cool” creates huge opportunities for tension.)