New social network site with new model:

I recently had a series of conversations with Craig Callé, Founder and CEO of the very newly launched I have added a profile of to our Social Software Guide. You can see it here: corporate profile.


The Company challenges the convention established by many business-focused SNSs such as LinkedIn, which Craig Calle describes as, “little more than Friendster without the pictures.”
…. is different in its design from most other social networking sites (SNSs) because of its trust mechanism (shared affiliations, not chains of relationships); method of inclusion (no chain letter invitations); and chain length (direct, not multi-node).

To its credit, is not another me-too site—Craig and his colleagues have thought through some of the problems with the existing approaches and tried to be build a better mousetrap.