NowPublic launches: innovative new model

Jon Whelan (who I know from his past life with Afternic) just emailed me that NowPublic has launched. This is a very intriguing model, giving people a profit motive for photoblogging and helping bloggers to substantiate their stories. If I were in their shoes, I would later roll in a Google Answers-type service. For many stories, the photos are not critical, but additional research is valuable.

The News is Now Public
Vancouver, BC, March 22, 2005.
NowPublic, a breakthrough news service that allows users to direct citizen reporting of emerging stories, launched today. The website, located at, brings together photographers – both amateur and professional — and bloggers, and provides them with the tools and resources necessary to cover news stories anywhere in the world.

At NowPublic bloggers can create photo assignments, recruit local volunteers and even set budgets for material they would like other members to report on. The NowPublic community votes to prioritize assignments and filters coverage from eyewitnesses and people close to the real story. Photographers can submit and circulate their work while safely managing their images using NowPublic’s smart media format. Readers of NowPublic get a fresh look at events and can compare real time, breaking stories from the blogging community to mainstream media coverage.

People who write blogs and share photographs already impact the way we get our news. In 2004 bloggers in the U.S. were issued credentials to cover the Democratic National Convention. Fact-checking news Bloggers challenged CBS, one of the world’s most powerful media organizations, forcing Dan Rather to resign over inaccuracies cited in a “60 Minutes” story. Estimates indicate that almost 23,000 new blogs are created every day, with the “blogosphere” doubling in size every five months. “Blog” was even named 2004 word of the year by Merriam-Webster, Inc. (Webster’s Dictionary).

Digital cameras, camera phones and blogs have put the tools of the news trade into the hands of the public. The news isn’t a private club anymore. The news is NowPublic.


NowPublic ( is owned and operated by BlueHereNow Technologies, Inc., a private Vancouver-based company with offices in New York. The firm is made up of a seasoned team of Internet professionals with decades of experience building and operating profitable online ventures. For more information about the company and its projects, please contact Michael Tippett at

(c) 2005 BlueHereNow Technologies, Inc.