Amazon's stealth tagging project: 43Things

Katharine Mieszkowski of breaks the story that Amazon is the sole investor behind the Robot Co-Op, which is behind 43Things, a site that helps people to connect with other people with like-minded goals.

Reading between the lines, it sounds as if Amazon is the majority owner behind the company. Amazon’s interest in the area is a sign of how seriously some significant players are taking the tagging phenomenom.

Given that self-improvement is one of the top reasons why people buy non-fiction books, it makes a lot of sense that Amazon wants to encourage people to set and meet goals.

(Small world: Katharine and I were in college together and were in Avignon together on a summer study program, way back in 1992.)