This MSNBC article on Online social networks go to work reads like a summary of our book.
Travis Kalanick, Founder and CEO of Red Swoosh
Q: How do you use online social networking services?
A: Social networks are like grease in some cases, gasoline for our personal business networking machines. If you aren’t plugged in, you will be out-done by better-connected, hyper-networked colleagues and competitors.
