META Group: Social Computing: Getting Ahead of the Blog

META Group analyst Mike Gotta offers a cautious but comprehensive view of corporate blogging. While he thinks it’s too early for organizations to commit to enterprise-wide blog rollouts, it’s time to start looking, and the business value is real:

Bottom Line: Innovative decision makers and early adopters will avoid the mistakes of the past (underestimating the impact of the Web) by allocating discretionary funding in 2004 for blog pilots as part of an iterative effort to construct a broader business case for social computing.

Business Impact: Sharing personal knowledge and enabling connections across peer groups are important best practices that improve workplace performance and innovation.

via Judith Meskill