Informaton on Social Networking going Mobile

Mobile phone users on UCLA campus are experimenting with SmallPlanet’s new CrowdSurfer technology, a social networking system that transmits relationship information up to 100 feet away using Bluetooth radio signals.

“This is going to change sociology forever,” says Vic Downing, President of the strategic advisory firm Global Advantage, Inc. The application goes well beyond the online friend of friend networking popularized by sites like Friendster and Google’s according to SmallPlanet CEO Hunter Heaney.

Dodgeball, which offers similar functionality, but based on different technology, has been live for a couple of months.