Social Networking Talk at San Francisco's University Club – February 12, 2004

This looks like a great panel discussion. Rather than talking about the business models (or lack thereof) behind social networking software, here’s an event that’s finally focusing on the new role of social networking tools in the business enterprise.

Here’s the info:

CAFE – Current Affairs, Foreign Events Presents:
Social Networking Technology: Connecting to Opportunities – Making the Most of Who You Know

Thursday, February 12, 2004
The University Club of San Francisco

John Neeson, Co-founder, SiriusDecisions
Chris Tolles, VP Marketing, Spoke
Jas Dhillon, CEO, ZeroDegrees
Mark Pincus, CEO, Tribe
Jeff Loomans, Venture Partner, Sierra Ventures

6:30 – 7:15pm Cocktails & Hors D’Oeuvres
7:15 – 8:30pm Discussion
8:30 – 9:00pm Networking

The University Club, 3rd Floor
800 Powell Street, San Francisco

Dress: Business dress, coat required
Cost: $12 per person
Registration: or call 415.781.0900

While the economy in Silicon Valley and the rest of the US is beginning to heat up, getting to customers and opportunities remains a huge challenge. A set of innovative companies is addressing the issue of how to use the relationships you already have to accelerate business. With applications that connect people to opportunities through relationships, these companies aim to help users and companies with the age-old problem of putting “who knows whom” into the business process.

Business 2.0 recently named Social Networking the Technology of the Year, and between the recent spate of funding these companies have recently attracted from the VC community, to the buzz that has emerged in the press, it is clear that what’s going on here has captured the interest of the market.

This panel will examine the questions that follow this interest, mainly:
How can these products help people connect to opportunities better?
How can these products help to accelerate and improve upon existing business processes?

Topics that will be addressed include:
What is driving activity, interest and funding around this space?
What can these products do for business?
How do these products fit into how business is done today?