Blogs enter the business enterprise

Computerworld’s recent article, Blogs Bubble Into Business tells how “Weblogs began as a personal communications medium, but they’re moving into corporations as tools for collaboration and knowledge management.”

While document management systems and discussion forums have been available in enterprise portal, blogging offers unprecedented ease of implementation for the company and ease of use for the users. Further, the simplicity and low cost of implementation, according to Socialtext CEO Ross Mayfield, allows bottom-up adoption of the technology:

“…a single worker sets up a work space for his workgroup. The group then goes on to build a business case for how blogging is adding value just on that small scale.”

Somehow, this whole thing makes me think of…

“Blogs… They’re not just for bloggers any more.”