says social networking sites "could fundamentally change the way people network"

In Internet Icebreakers,’s Michael Fitzgerald takes an optimistic look at business networking technologies, claiming that “the sites could fundamentally change the way people network”. Never mind that I said this four months ago, I’m happy to see more mainstream coverage of this topic.

The most interesting thing in this story is that his real-world examples include a software company, a VC firm, and a local financial services office, not just the freelance web/graphic designers and network marketers who have been a disproportionately large share of the early adopters. Having used online networking myself for significant business development efforts at my last firm, including initiating a multi-million-dollar corporate merger on a Yahoo Group conversation, I know that it’s only a matter of time before it’s not even thought of as a separate practice—it will simply be an integral part of sales, marketing, and business development.