Review of Make Your Business Click from Lee LeFever of Common Craft

Lee LeFever of Common Craft, an online community strategy consulting firm, had some nice things to say about our e-book in his review. Here’s an excerpt:

I think the book helps us overcome the bad reputation that online relationships garnered in the early years of the Web. Many of the initial experiences (including my own) in “talking” to people online were bad experiences. The web was (and is) filled with anonymity, false pretense and hidden agendas. It was historically harder to develop real relationships and feel that you could trust someone online.

I believe we’re seeing a change in this reputation and the book helps the reader see how to establish trust and maintain online relationships that are honest and productive. If you’re curious about the best ways to use the web to network, I’d check it out. David, Donna and Scott did a great job.