Lessons from Sociology: 5 Factors to Help You Sell More

I've read dozens of books on sales and marketing over the years, and while I learned a lot, some of the best, simplest advice I ever got came not from one of them, but from a sociology textbook. While you may never have heard of Diffusion of … [Continue reading]

How the Networked Economy is Changing the Deal Origination ROI Paradigm

  Peter Lehrman of AxialMarket posted on his blog this must-read Powerpoint on the evolution of private equity deal sourcing.  I definitely agree with the points he makes here.  Most interesting are his estimates of the cost for … [Continue reading]

How a Private Equity Fund Uses Social Media for Building its Investment Pipeline and Raising Capital

    Most private equity funds (and the equipment finance industry) are well behind the VC industry with regard to their use of social media. Jeff Bussgang, General Partner, Flybridge Capital Partners, calculates that of the … [Continue reading]

Using LinkedIn to Reach the Right People at the Right Time – Free Webinar 11/30

Wouldn't it be great if you could connect with your ideal clients before they needed your product or service?  And wouldn't it be even more amazing if you knew immediately when something occurred that triggered their need for your service?  … [Continue reading]

Oodle acquires Grouply

Congratulations to the team at Grouply on their sale to Oodle!  I've been on the Advisory Board of Grouply since its very early days, and am an enthusiastic user.  It very significantly increase my efficiency by allowing me to monitor more … [Continue reading]

Twitter Automation #FAIL

Some people have this crazy idea that automating content to their Twitter profile will be effective. Besides the fact that, for any real business trying to reach real people, it doesn't work, you also run the risk of ending up with something like … [Continue reading]

Social Networking for the Equipment Leasing & Finance Industry

I just learned that the Equipment Leasing & Finance Foundation has finished their study on "Social Networking for the Equipment Finance Industry 2010".  The executive summary is available at … [Continue reading]

I’m the New VP of Marketing for OneCoach

I'm pleased to announce that I am the new Vice President of Marketing for OneCoach, a business coaching and consulting firm focused on helping business owners accelerate their business growth. This is my dream job, quite literally. In 2007, shortly … [Continue reading]

What Makes an Idea Go Viral?

Viral marketing is a hot buzzword these days. It's a simple enough concept - get others to spread your idea and before too long, thanks to the beauty of exponential math ("I told two friends, and they told two friends, and so on, and so on."), you've … [Continue reading]

Panel on Super-Seed Funds at Harvard Business School Club of NY

  I took some notes on last week's Harvard Business School Club of New York panel on "Super-Seed Funds -- Back to the Future." Eugene Radin of Concept Clinic edited the notes and merged in his own.  Incidentally, congratulations … [Continue reading]