The Virtual Handshake Blog

Archive for the 'Chapter 26: Marketing' Category

Free Market Research for Entrepreneurs, at Founder Institute last night

Friday, December 11th, 2009

I enjoyed participating in a panel tonight on "Market Research for Entrepreneurs", as part of the Founder Institute’s first series of New York programming.  The other speakers were Nicholas Butterworth, President & CEO, Diversion Media; and Steven Haines, President, Sequent Learning Networks.  
 
My slide deck is below; I’d love to get your feedback.
Free Market Research Read More...

Nonprofit Fundraising in a Bad Economy

Sunday, March 29th, 2009

 
I had lunch yesterday with the founder and CEO of a successful, technology-savvy nonprofit.  Unsurprisingly, he was very concerned about reaching his fundraising goals for 2009 (and thereafter).  We brainstormed about ways that some of the concepts in The Virtual Handshake could be used to help in his situation.
One of his challenges is that donors Read More...

Notes on Liminal Group’s 2009 Sales & Marketing Symposium

Thursday, March 26th, 2009

Following are my notes on Liminal Group’s 2009 Sales & Marketing Symposium, which took place Wednesday.
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First speaker: Paul Greenberg,
author, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, President, The 56 Group, LLC; founding partner of CRM training company, BPT Partners, LLC. At the end of 2007, he was the Read More...

Power and Impact of New Media: Coping with the Economic Crisis

Thursday, March 19th, 2009

 I enjoyed last night’s panel on Power and Impact of New Media: Coping with the Economic Crisis at the Harvard Business School Club of New York. My notes follow. 
 
Biographies of the panel participants:
Harris Diamond is CEO of Constituency Management Group (Interpublic Group of Companies (NYSE: IPG.). The group includes IPG companies in the areas of public relations, public Read More...

Free Pass for 2009 Sales & Marketing Symposium: Winning Customers in the Era of Social Media

Tuesday, March 17th, 2009

I look forward to attending Liminal Group’s 2009 Sales & Marketing Symposium, a half-day morning taking place next Wednesday, March 25, 2009 from 9am to 12pm, at Asia Society, 725 Park, NY. I have one complimentary pass provided by Liminal Group —if you’d like it, write in the comments (preferred) or mail me to Read More...

New York Events: Best Practices of Venture Capitalists in Identifying Investment Opportunities

Wednesday, February 11th, 2009

I’m starting to release the findings from the large research study I’ve been leading on “Best Practices of Venture Capitalists and Private Equity Firms in Identifying Private Company Investment Opportunities”. My colleagues from Evalueserve and I have interviewed over 100 venture capitalists and private equity investors for this study.
I have two speaking engagements coming up Read More...

How Lawyers Can Grow Billings Using Online Networks and Internet Marketing

Saturday, January 10th, 2009

I’ve been engaged lately in several projects for attorneys and law firms, with the objective of expanding their business clientele through an online presence. Consider it “LinkedIn and Beyond for Lawyers.” An online presence — in social networks, blogs, webinars — has become more acceptable, even expected, for attorneys in the last few years.

LinkedIn, the Read More...

Lead Generation 2.0: How Entrepreneurs are Fueling the Next Wave of Innovation in Internet Marketing

Wednesday, September 10th, 2008

Following are my notes on last night’s MIT Enterprise Forum event: “Lead Generation 2.0: How Entrepreneurs are Fueling the Next Wave of Innovation in Internet Marketing”
Moderator: Brian Hirsch, Managing Director, Greenhill SAVP
Brian Hirsch is a Managing Director of Greenhill SAVP and a Co-Chairman of the Fund`s Investment Committee. Prior to joining SAVP in 2004, Read More...

Building a business by leveraging the talents of autistic people

Sunday, July 13th, 2008

I recently learned about an entrepreneur with a very clever business model: Thorkil Sonne, founder of Danish software testing company Specialisterne.  The 55-person firm’s clients include CSC, Microsoft, and Oracle.
Specialisterne claims to be the world’s first company focused on leveraging the unique talents of people with autism spectrum disorders (ASD).  Sonne started Read More...

How Law Firms Can Increase Their Billings with Web 2.0 Technologies

Monday, September 24th, 2007

I finally had a chance to upload slides prepared by my partner Scott Lichtman on how law firms can use Web 2.0 technologies to increase their billings. Download.