When Internet Marketing Meets Web 2.0
What happens when the “old new world” of internet marketing (and by that, I don’t mean the general sense of marketing on the internet, but more specifically the world of affiliate marketing and information products) collides with the “new world” of Web 2.0?
Well, the result isn’t always pretty. It seems that all the internet marketing gurus are trying to get their head around (and their fingers in) Web 2.0, and sometimes, the fast-talking, hype-laden, list-building mentality just doesn’t jibe with the authenticity and relationship-driven approach of Web 2.0.
Case in point… I recently saw an ad for The Authority Black Book (note: this link does not constitute an endorsement - I’m providing it so you can see for yourself), promising “The Best Web 2.0 Resources for Generating Traffic and Winning Customers”.
See, here’s the thing. Web 2.0 isn’t just about technology. Web 2.0 is about technology enable authentic relationships — people connecting with other people over some common interest. So when the whole sales process for something like this completely violates that promise, it kind of makes you wonder just how much the people behind it really “get” Web 2.0.
You can read the first in what I plan to be a 3-part series reviewing this e-book and related programs on my new blog, Revenue River:
Pet Peeve: Web 2.0 Gurus Who Really Don’t Get Web 2.0
Be sure to leave a comment… when one of the people behind this thing finally discovers that blog post, I’d love to have a show of force there.
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Not only do the “web 2.0 gurus” miss the point by focusing on the technology instead of realizing that it is about technology enabling people to connect and create, but also the critics fall into that folly as well. Recently I viewed a video that I find thoughtfully produced. http://idorosen.com/mirrors/robinsloan.com/epic/
It is a very accurate account of the past and a thoughtful and intriguing look at the future. It does not take into account that time and time again the community filtered information is more accurate than the information produced by a small elite group. It sees these trends as technology and not community.
Comment by Sherry Heyl — 9/2/2007 @ 5:27 pm
I am a marketer who loves to connect with people through social networking and to teach others how they can do that too.
Too many people however see social networking sites as a way to work around anti-spamming statutes. Their formula is: add contacts, bombard them with comments and private messages, rationalize their lack of success blaming that particular site, and moving on to another fiasco at the next site.
They cannot fathom that it might help their goals to build trusting relationships with members of these sites. Or they believe that it’s simply too much work or too long term.
Sometimes I think that the delete, deny and spam buttons on sites need to be larger and better placed.
Here’s how I’m going to deal with this situation now on. I’m going to send the following reply:
“Hi. It’s great to hear from you. I’m wondering, how well is your marketing strategy working for you? Could you share it with me?”
But let’s face it. There’s noise in the street, noise at home… and noise online.
Comment by Larry Brauner — 9/5/2007 @ 9:41 am