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Web 2.0 is your tool to put what you are thinking onto the web, without you needing to invent a concept and write an article and publish it yourself.
Because Web 2.0 makes small scale participation easy, more people will become involved; engaged with the online discussion. The idea expressed in the Cluetrain Manifesto that all markets are conversations, is increasingly so.
Comment by John S Veitch — 10/29/2006 @ 8:57 pm
I agree. As in the information marketing relm you already see people not only marketing their 2.0 products but also documenting their experiences and selling them as “how I did it, you can too” niches. Thus creating more segments and inovation.
Comment by Tony — 10/30/2006 @ 10:29 am