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6/24/2006

New Management & Career Blog from Miki Saxon

My long-time virtual friend Miki Saxon has finally started blogging at MAPping Company Success. She labels herself quite a Luddite, and tends to be very resistant to new technology. Of course, I’ve always found that incredibly ironic, since she and I have only known each other virtually, and some of my first interaction with her was through her weekly hosted online chat sessions. She was also one of the first people to take my Virtual Handshake course a couple of years ago.

I’ve been encouraging her to write a blog for a long time, since she’s such a great writer, and I wasn’t disappointed. She writes on company culture, employee motivation, communications, hiring and retention. Here’s a selections of some of my favorite recent posts:

Miki’s blog is especially targeted at executives, senior managers and board members, but there’s a little something there for everyone. It’s also a great example of how a blog can be used by consultants to showcase your expertise and increase your reach.

6/23/2006

Shawn Gold, SVP, MySpace: Marketing in a Networked Culture

Following up on my draft post on ‘Business Models for User-Generated Media‘, I wrote some notes on this morning’s iBreakfast.

Shawn Gold, SVP, MySpace: Marketing in a Networked Culture

MySpace has 100m users projected by july

84m registered users, 2m new registered users per week (size of Houston), 48m unique visitors per month in US

2nd most popular site for content consumption on the Internet, as defined by page views. 29000 indie film profiles. 1.8m music profiles.

#1 video viewing site

#1 referrer to Google—8.19% of Google’s traffic

42% of YouTube viewing is happening on MySpace.

Goal:

MySpace will become THE full service community portal

Introduce innovative advertising solutions while being at forefront of pop culture

DNA of Myspace Generation : MySpace is their place. Where youth culture gathers to express themselves, connect with friends, and discover popular culture.

Big differentiator from competition is the way MySpace is used to discover popular culture, i.e., bands/TV shows.

All the growth is viral—they market to influencers not to audience members.

Nielsen: Myspace reaches 51% of 13-17 year olds online (which is 85% of all 13-17 year olds).

79% of the site is 18+, and 25M users who are 30+.

Why so successful:

-A user’s profile is a metaphor for their room or apt.

- The Internet generation has grown up sharing their lives

- The profile is a characterization of who they are

- They want to express themselves creatively.

Children lack a ‘their space’. 7-11 doesn’t let them hang out in front; the mall security guards kick them out. They’re used to being in public. MySpace is a form of identity production.

Everyone takes pride in their medium. It’s ‘vested media’ because they created it.

When people say the pages are unwieldy, just think of a teenager’s room.

Social networks/blogs serve as a publishing platform for early adopters. Word of Mouth has turned into ‘citizen journalism’, which people trust more than traditional media.

MySpace allows brands to become living, breathing entities that consumers can interact with.

Best brand programs tie into self-expression, facilitate connections between people, or is centered around the discovery of popular culture.

87m stories in the database, and a lot of that content is professional. Every nightclub, every major Christian band, every celebrity brand, is in the database. They’re now slicing the database by professional type, e.g., if you want to reach all the comedians.

Basic idea of marketing: "Tell a Friend"

Average page is visited 30 times a day. If you’re in the top 8, your exposure is exponential. XMen has 3.2m friends. If you friend them, you can have top 16 friends, instead of top 8.

Core: identification and individuality. Don’t separate them—that’s Geocities. Understand core needs (identification and individuality), and address their core needs: recognition, knowledge, self-expression, belonging, access, discovery, appreciation, and confidence.

We facilitate this on a social networking platform.

Next speaker—-Shelly Palmer, author, Television Disrupted

Five buzzwords you can use right now. You will sound like a genius if you use these.

- Mobile video: clipcasts or streamcasts. He dislikes the term ‘cellphone video’, because not all mobile video (e.g., ipod video) is via a cell tower. Why does ESPN Mobile have only 2400 subscribers—because it’s $30-$400/month. It’s a MVNO—they own the handset and customer experience. They’re $30M in the hole. All the vanity cell services will meet the same fate. ESPN invested a lot of money into the technology. Behaviors change glacially. In the last century, fastest time to market for an electronic tool was Xerox machine. It killed carbon paper extremely quickly. Instantly successful. Normally new tools take 5-100 years—fax machine took 100 years.

- IPTV—Internet Protocol Television

- Broadband Video—call it ‘IP Video’. ‘Streaming Video’ is a silly term.

- Podcasting—he hates this word. A use of the RSS spec—it has nothing to do with IPods or broadcasting. Coined by Adam Curry. Based on XML spec. Blogging is the most popular use of RSS.

- Mesh Networks—each node connects or two or more nodes. No central server. Self-healing. Hard to shut down. Napster was a file-sharing network, therefore easy to shut down. If they’re wireless they’re a swarm. BitTorrent is best example of a mesh network. Cant be used in real-time streaming.

Oct. 12, 2005: the date that Steve Jobs and Eiger unilaterally decided to put TV shows on ipod—Desperate HouseWives. Very controversial with affiliates. The day the TV world changed.

"Contact is King!"

Different words for all of you in the audience:

Cable companies call customers ’subscribers’

Phone companies call them ‘access lines’

TV cos. Call them ‘Viewers’

Computer cos. Call them ‘users’

2/17/2009: all analog TV spectrum will go digital. Your old analog TV won’t work. The good news: all the old analog frequencies will be reclaimed by the gov’t and auctioned off. Most likely it will be used to create a large broadband cloud—WiMAX? No longer will you use a little local wifi network—you’ll use the large broadband cloud. Hermistown, OR has largest broadband cloud in America: 700 sq miles, 5 megabits. It’s like living in Star Trek. Cant handle lots of streaming video/VOIP, but it’s enough for email. Intel is banking heavily on WiMAX.

Every cell phone call ends with ‘hello’, instead of ‘goodbye’, because of connectivity problems

Q&A

Shawn: They review every photo/video uploaded to myspace

Any member can report objectionable content

25000 volunteers police school site

Algorithms that search for underage kids—e.g., mentioning 12 candles on a birthday cake. They kick off 5000 underage kids/day.

Myspace is the size of two Californias—and the crime on the site is equivalent to 5 blocks in NYC

6/22/2006

Business Models for User-Generated Media

Tomorrow morning I’ll be speaking at http://ibreakfast.com/ on Business Models in User Generated Media. I have attached a DRAFT of my talk below. I’d be grateful for any feedback readers might have. In particular, I’m trying to get rough revenue estimates for each of the categories below.

Business Models for

User Generated Media (UGM)

(Thank you to Detelina Kalkandjieva for her research help!)

As introduction—-Shawn Conahan, CEO, Intercasting Corp., observes that several macro level changes are driving the explosive growth in user-generated media:

1. We are moving from top-down media to point-to-point media. 57% of online teens, ages 12-17, create content for the Internet.

2. Media distribution is changing from pushing from the center to circulating around the edge.

3. Lastly, media is converging with personal communication, and it’s happening in the mobile space.

We’ve identified eight business models around user-generated media, which I’ve listed below in roughly declining level of revenues.

1. Hardware

There is tremendous opportunity in selling very small printing presses to the masses. For example, InfoTrends/CAP Ventures projects that worldwide camera phone shipments will grow from 178 million units in 2004 to over 860 million units in 2009. By 2009, camera phones are expected to account for 89% of all mobile phone handsets shipped. 100% of those devices are being used to generate content (photos, SMSs, emails, and of course speech), and the great majority of those devices are being used to generate media (which for purposes of this sentence I’ll define as content reaching more than one person).

2. Advertising Platform

Examples: Myspace, Facebook. A search engine like Google, which rides on top of the growth of Internet usage, is also benefiting from the rise of UGM. UGM is particularly helpful for advertisers looking to reach very targeted small communities. 24/7 Real Media points out that to be successful, UGM hosts will need scale in a) advertiser acquisition; b) delivering the right ads to the right person; c) hosting and screening very complex data– hundreds of thousands of sites with millions of transient visitors.

The backdrop for this phenomenon is, of course, the explosive growth in Internet advertising. Google will sell more advertising in 2006 than any of the major TV networks or newspapers. 24/7 Real Media observed that in 2006, "Internet advertising will continue along on the same trajectory that the cable TV industry traveled during the 80s and 90s. The key differentiating factor that will continue to fuel growth of Internet advertising is its transparency, flexibility and accountability."

3. Promoting a User’s Services

Examples: Clay Shirky; Danah Boyd; Jeffrey Zeldman.com ; Scott Allen. People use their virtual presence for marketing, for job search, business development, and so on. Charlene Li of Forrester VERY roughly estimated that her blog had generated $1m in revenues for Forrester. This practice is most applicable for independent consultants, but is more and more broadly relevant as more people move to a self-managed career.

4. Enabling Software

Companies like Six Apart, Lithium, and 21Publish are happy to sell you software to build your own UGM platform.

5. Analysis: Selling the Long Tail’s Content

Another approach to monetizing the long tail of content is the approach of my firm, Nitron Advisors. We work primarily with institutional investors, and provide direct access to a network of frontline industry experts. The traditional model of consulting is: we have smart employees who will tell you what’s going on. It’s top-down, like traditional television. Our model is: we have access to millions of frontline industry experts who will tell you what’s really going on.

How do you think Iams pet food feels about the negative results that show up when you search on ‘Iams’? Jupiter Research reports that 26% of top search results for world’s 20 largest brands are consumer-generated. Nearly 150M searches are now conducted every year on the term ‘new car’. In a Forrester Research study in June 2003, 74 percent of car buyers named consumer reports as the most influential factor in their purchase decision.

Firms must know what’s going on out there in the online world. Having a corporate blog is helpful; and firms like Trendum, Hitwise, Nielsen BuzzMetrics, Cymfony, or Brandimensions would be happy to monitor the UGM world for you. You can use this input to redefine your marketing and pick up valuable ideas for R&D.

6. Brand-Building and Support

Examples: Albourne Village, Value Investors Club. Many companies are sponsoring UGM platforms primarily in order to promote their corporate brands, and to tap the wisdom of the community around them.

You can also use UGM to cut your support costs. When an Act user looks at online chat about Act software, instead of contacting Act directly, he’s saving Best Software some money.

7. Subscription Fees

Examples: LinkedIn, OpenBC, Minyanville. Certain online communities, based heavily on UGM, have a strong enough brand to charge membership fees.

8. Producing UGM

Examples: BzzAgent. Companies like this will proactively try to manage and influence online opinion.

Selected Sources for this Presentation:

Blogging Business Models

http://investors.qumana.com/blog/BloggingBusinessModels

The Rise of the Consumer-Generated Media Machine

http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=28733

Consumer-generated media is becoming more and more commercialized by the day

http://www.m-travel.com/news/2006/05/consumergenerat.html

Lessons from Vloggercon 2006

http://rohitbhargava.typepad.com/weblog/consumer_generated_media/index.html

How to use social media in B2B marketing

http://www.imediaconnection.com/content/10017.asp

Are consumer-generated ads here to stay?

http://www.imediaconnection.com/content/9521.asp

What to expect from CGC

http://www.imediaconnection.com/content/9332.asp

The Agency of the Future: Consumers. Five consumer-generated campaigns (http://www.imediaconnection.com/content/9265.asp)

The Year in Consumer Generated Content

http://www.imediaconnection.com/content/7800.asp

Tagvertising = Blogging 2.0… Already?

http://www.imediaconnection.com/content/5467.asp

Consumer-generated marketing

http://www.imediaconnection.com/content/4045.asp

6/21/2006

Accolo acquires Teten Executive Recruiting

I’m happy to report that, after two years of successful partnership, I have sold Teten Executive Recruiting to Accolo. I’ll be continuing in my current role running Nitron Advisors, which is a separate company. Here’s the press release:

Press Release
For Immediate Release
June 21, 2006

Accolo acquires Teten Executive Recruiting; combined firm is innovator in using social software and online networks for recruiting.

Larkspur, CA – June 22, 2006 – Accolo, Inc. today announced the acquisition of Teten Executive Recruiting, a retained executive search firm that specializes in using online networks to reach and recruit the most qualified candidates. The firm focuses on the hedge fund, private equity, and strategy consulting industries. Founder and author David Teten joins Accolo’s Advisory Board.

David Teten said, "I first discovered Accolo ( www.Accolo.com) in my research for my book about social software and online networks, became a client, and then created a partnership with them. When I learned how they had re-engineered the recruiting process to incorporate the power of online networks, I thought: this is the way recruiting should be. I think that the traditional recruiting model is broken and painfully inefficient, and I am excited to have the privilege of working with a team that understands the logical way that companies should manage the process of finding great people."

In this cash and stock deal, Accolo gains access to Teten Executive Recruiting ( www.TetenCo.com) clients such as American Real Estate Partners, Net2Phone, OfficeTiger, The Trium Group, Zacks Investment Research, and IDT Entertainment. Teten Executive Recruiting is known as a thought leader in using blogs, listservs, online communities, social network software, relationship capital management software, and biography analysis software for recruiting. Accolo has acquired the proprietary tools that Teten Executive Recruiting has developed.

John Younger, CEO of Accolo, commented, "We were excited about Teten Executive Recruiting’s list of lighthouse clients and its deep expertise in social software and online networks. This acquisition is the logical culmination of a mutually beneficial relationship. The company is providing us with new strategies to continue raising the bar, as well as new clients to take advantage of our growing senior executive search capabilities. Just in the past year, we have recruited CIOs, CEOs, CFOs, and Vice Presidents for companies with revenues of $5 million to $1.5 billion."

Jon Weber, President of American Real Estate Partners (NYSE: ACP), commented, "Finding top talent quickly and efficiently is a high priority for us. We’ve been pleased with the way Teten Executive Recruiting and Accolo combine their talents to save us time and money to hire the best people. Their solution has worked well for several of our companies”

Martin Babinec, CEO of TriNet ( www.TriNet.com ), emphasized, “TriNet’s long association with Accolo has been borne out of a deep faith and confidence in the company’s innovative approach to sourcing and recruiting. The fact that Accolo’s team continues to seek out partners that will expand and deepen its already impressive service delivery is proof that the company won’t rest on its laurels. TriNet is enthusiastic about Accolo’s latest milestone and looks forward to its future successes.”

David Teten, founder of Teten Executive Recruiting, is coauthor of the first business book on these strategies and technologies, The Virtual Handshake: Opening Doors and Closing Deals Online. He runs a business resource guide and blog about social software and online networks at www.TheVirtualHandshake.com . David also co-writes a monthly column about online networks for www.FastCompany.com, and was recently honored as a "Future HR Leader" by Human Capital magazine for his innovative use of online networks. David is a member of the Advisory Board of the Word of Mouth Marketing Association (www.Womma.org), which is also an Accolo client.

David Teten will continue in his current role as CEO of Nitron Advisors, LLC (www.NitronAdvisors.com ). Nitron Advisors provides hedge funds, venture capitalists, other institutional investors, and law firms with direct insight from a broad network of senior industry experts, located at www.CircleofExperts.com.

About Accolo

Accolo has built proprietary, patented software and processes that automate roughly 80% of the recruiting process. Accolo leverages this toolkit to provide Recruitment Process Outsourcing services, becoming part of a company’s internal recruitment function. Accolo’s unique application of the “art” of recruiting within a highly automated framework, along with a network of over 300,000 past and present candidates, delivers quantifiable improvements in recruiting quality, efficiency and cost. Our clients meet the top performer they will hire in an average of 13 days. The average company spends 15.9% of an employee’s salary on recruiting; Accolo clients spend less than 9%.

Accolo is profitable and revenues more than doubled last year. The company is the HRO World 2005 Recruitment Process Outsourcer of the Year and a founding member of the Recruitment Process Outsourcing Association (www.RPOAssociation.org). The Company was founded in 2000 and its investors include Vedior (Amsterdam: VDR, www.Vedior.com ) and TriNet ( www.TriNet.com ). Accolo works with such leading customers as JDS Uniphase, Blue Shield of California, Starmine, CMP United Business Media, ValueClick, Verity, and PRNewsWire. For more information, visit www.Accolo.com.

Contact
Diane Hassett
dhassett at accolo.com
1-415-785-7833 x220

David Teten
press at teten.com
1-212-682-6676

6/20/2006

Survey: Determination of Trust in Remotely Negotiated Transactions

UPDATE: The results have been published and the survey is now closed.

In The Virtual Handshake, we focus mostly on the development of trust over time by building personal relationships. But millions of transactions go on every day between complete strangers. In some cases, one or both parties are large businesses with established reputations, but many more are between individuals and small businesses, and the necessary trust for the transaction has to be developed and determined in a very short amount of time.

One of my clients has asked me to put together a survey on the determination of trust in remotely negotiated transactions. This includes both print (local newspaper, AutoTrader, etc.) and online classifieds (craigslist), auction sites (eBay), and social networking sites (Tribe, Ryze, Ecademy). It is NOT meant to cover the long-term development of trust via social interaction and the ensuing business that may arise, but rather the determination of trust between relative strangers for the purposes of a single transaction.

As a thank-you for your time, survey respondents will receive a free e-book of How to Use Google: The 60 Most Important Tips, Tricks and Search Shortcuts, a $14.95 value, and Nancy Mills’ How to Use Craigslist as a Global Publicity Tool (MP3 version), a $25 value. Also, if you provide your e-mail address, we will send you a copy of the complete results of the survey.

Please feel free to announce this in your blog, newsletter, social networking group/club/network, etc. We want as many responses as we can get.

Click here to take the survey

Posted by Scott Allen   ()
in Miscellaneous

6/19/2006

Seeking E-Commerce / Search Experts for San Francisco Hedge Fund Dinner

I’ll be visiting the Bay Area July 9-12 (and maybe later). I hope that people with relevant Internet background will join us at the dinner below.

===================================================
Seeking E-Commerce / Search Experts for San Francisco Hedge Fund Dinner
July 10, 2006
===================================================

We are organizing a dinner for E-Commerce / Internet Experts to talk with hedge fund investors interested in these sectors. This invitation-only event will be in San Francisco on July 10. You will have a chance to talk informally with some of the major hedge fund investors in the Internet/E-Commerce/Search sectors.

We’re looking for senior industry experts with the following backgrounds:

+ Search-engine-optimization

+ Paid search (or general online) marketing from the perspective of a major ecommerce business

+ Voice-over-IP executive/expert (e.g., Skype, Vonage, etc.)

+ Large eBay power-seller, or someone knowledgeable about the eBay drop-off franchise business (e.g., Auctiondrop, iSoldit, QuickDrop, etc.)

+ Online travel industry – possibly with experience at a meta-search travel site (e.g., SideStep, Farechase, Kayak, Mobissimo, etc.)

+ Executive or expert familiar with the job search or jobs classified business (e.g., Monster.com, Craigslist.org, HotJobs.com, Careerbuilder.com, Dice.com, Indeed.com)

+ People familiar with the competitive environments of the following companies: Audible.com, Amazon, Ebay, Monster, Netflix, Blockbuster Online, Overstock, Red Envelope, Bluenile, CNet, Google, Infospace, iVillage, Microsoft online, Yahoo, Orbitz, Ctrip, Expedia, Travelzoo, Skype, etc…

Qualifications: As an expert, you have at least four years senior experience in the Internet/e-commerce space. You have a “big picture” perspective on different firms in the space.

If you are not already a member of our Circle of Experts, please visit http://www.circleofexperts.com/apply-form.html?i=11 and apply to be a member of the Nitron Advisors Circle of Experts. Otherwise, please contact Eric Shahinian, 1-212-682-6334, eshahinian(at)nitronadvisors.com, with any further questions. Please note that we must review your bio and talk with you before we can accept you for the dinner.

TieCON East: Trends in Online Networks and Social Software

My colleague Scott Lichtman took some detailed notes on the TieCONEast panel last week on Trends in Online Networks and Social Software.

Participants:

ANGELA BIEVER

Angela Biever is Managing Director for the Consumer Internet sector within Intel Capital, Intel’s corporate venturing organization. She assumed this role in early 2006. Angela’s team recently invested in online blogging company SixApart and is interested in new computing models being generated by Web2.0. Prior to this, Angela was General Manager of Intel’s New Business Initiatives (NBI), a center for new business creation that also resides within Intel Capital.

Prior to joining Intel in 1999, Angela was a senior executive at First Data Corporation. She was President of one of its operating subsidiaries and also served on the Company’s Senior Management Committee, a group providing policy and direction for the then $2 billion information and transaction processor. During her tenure at First Data Corporation, Angela held positions as the Chief Administrative Officer of the Company, played a key role in its IPO, and was SVP of Finance and Business Development.

Angela has also held senior management positions at American Express Company and Time Inc, and was a consultant at McKinsey & Co.

Angela has been a member of the Board of Directors of Raymond James Financial since 1997 and is currently Chairman of its Audit Committee. She has an MBA from the Harvard Business School and a degree in business from Queen’s University in Kingston, Canada.

Tim DeMello

Tim is founder, Chairman and CEO of Ziggs, Inc., his fourth start-up venture. In addition, Tim is the founder and creator of iGuess Games LLC. iGuess Games has created the first board game powered by Internet. The game, Favorite 4, will be introduced for Christmas 2006.

Prior to founding Ziggs, Tim founded Streamline.com, one of the pioneering companies in ecommerce in 1993, and took the company public in June of 1999. Prior to Streamline, Tim founded his first start-up company, Replica Corporation, an interactive educational and entertainment company. Tim sold his interest in Replica in 1993.

Tim began his career as a stockbroker in 1981 and was employed by Kidder, Peabody & Co., becoming a Vice President in 1984, and then he joined the investment firm L.F. Rothschild, Unterberg, Towbin as a Vice President in 1985. He received his bachelor of science degree in Finance from Babson College where he also lettered in baseball and hockey. In addition, Tim started the Babson College rugby team. He has served on Babson’s Board of Trustees.

Tim has made numerous speaking appearances at the MIT Enterprise Forum, Fast Company Magazine and Inc. Magazine conferences, as well as regular speeches on entrepreneurship at Harvard Business School, Boston University, MIT Sloan School, FW Olin Graduate School of Business, Bentley College and his alma mata, Babson College. He has also been featured in stories in Business Week, Forbes, Fortune, USA TODAY and The Wall Street Journal. Tim has been a finalist for the Ernst & Young Entrepreneur of the Year awards and was recognized as one of Boston Business Journal’s Top 40 Under 40. Tim was selected by Inc. Magazine as a top entrepreneur in their “Birthing of Giants” program and his first company was honored with a cover story in the magazine and listed as one of the Inc. 500 Fastest Growing Companies.

He is an active competitor in the sport of triathlon and is an Ironman finisher. He is the father of two children and lives in Boston…where his dream about the day when the Red Sox finally win the World Series came true!

Torsten Jacobi
Torsten Jacobi or ‘TJ’ is a serial entrepreneur and investor with experience in software and media. Torsten currently serves Creative Weblogging Ltd as its CEO and director. Prior to Creative Weblogging, Torsten started SRM company newtron and the local chapter of First Tuesday in Saxony, Germany. TJ also co-founded Euro Venture Partners, a network of pan-European network of business angels.

John Younger

John is President, CEO and Founder, Accolo. For over 16 years, John has successfully identified and incorporated major trends and technologies affecting the recruitment landscape.

In January 2000 John founded Accolo, an innovator in networking-based Recruitment Process Outsourcing (RPO). John’s passion to dramatically improve how people and jobs find each other is rooted in his deep understanding of technology, the recruitment process, and a core belief that everyone deserves courtesy and respect. This idea is central to Accolo’s vision, methods, and communications.

John’s vision for a completely outsourced staffing solution led him to found y/net in January 1996. After a successful launch of y/net, TriNet acquired John and his company in November 1996 where he remained until December 1999. TriNet was one of Inc. Magazine’s 500 fastest growing companies in 1996, 1997, 1998 and 1999.

From 1987 to 1994, John was the Vice President of Human Resources for Bank of America where he led technical recruitment for an organization of 16,000 people.

John has successfully identified, incorporated and advanced recruitment solutions for over 16 years. He was Resumix user #2 in 1988 and established the first Vendor on Premises for both Bank of America and Olsten Corporation in 1992. He was an early adopter of Internet recruiting with the On-Line Career Center (to later become Monster) in 1993, and was Hire.com user #4 while running his Venture Talent recruitment Agency in 1998.

John earned a degree from Notre Dame in Mathematics and Computer Science and is a former member of the United States National (Olympic) Rowing Team.


David Teten

Biography…


Scott Lichtman’s Notes

Biever: Intel Capital largest investor in IT startups in the worldup. 100 investment professionals. Portfolio of 300 companies. Recently decided to focus on consumer internet, but have touched on it in the past. Invested in Six-Apart.

Even Web 1.0, e.g eBay, was community-based, based on common interests or objectives. Now, you’re seeing changing social customs. People spend more time on the internet than on broadcast TV.

Wonders about: looking on MySpace and see people with “800,000 friends.” What business model will allow them to sustain themselves. Ads, transactions are possible, subscription/premium type services. These will be increasingly targeted.

John Younger:
First, i’m happy to announce the acquisition by Accolo of Teten Executive Recruiting. (Editor: Details coming shortly on that topic.)

Recruitment Process Outsourcer – become your company’s internal recruiting function.
Working the same problem for 19 years – finding the perfect person for a job, eliminating all obstacles between hirer and the best candidate.

Four trends:
Social networking. Accolo’s Career Network is over 300,000 people.
Business Process Outsourcing – reruiting is the fastest growing segment
Software as a service
Candidate Scarcity – over 9,000 documented personal referrals

The productive of a recruiter’s pace of placing someone hasn’t changed since 1963.

Top 3 reasons candidates and members love accolo:
Real jobs verified directly with the hiring manager
Respect, confidentiality and follow-up
Easy for the two people who matter

94% of people who apply for jobs never hear back from anyone, ever.

Uses Google paradigm for ease of use. Any firm that can put only two buttons on the interface – ’search’ and ‘I’m feeling lucky’ – is a genius.

Their cost comes in routinely under 9% of first year compensation, sometimes under 4-5%, vs. 20-30% for the average recruiter.

Social Networking implies public visibility. If Metcalfe’s law means the value of a network is proprtional to the square of the number of users of the system, what does that do to your personal and corporate risk equation?

DeMello:

There will be a separation of personal and business social networks online. Some people are attempting to post multiple personalities, but they are all searchable.

Younger people don’t realize the consequences of posting semi-scandalous information and images about themselves on personal sites.
Story: they had interns working last summer for them. DeMello heard one intern hadn’t been working as hard. He was referred to MySpace/Facebook. Intern actually posted on MySpace where he said he spends the day screwing around at work. Intern said “I guess this is the part where I leave.” => Young people can be screened via FaceBook.

Ziggs allows people to post their own identity for free. Your professional identity on the web can be consciously framed. This is a “flight to quality.” Where you post your identify affects people’s perception of you.

57m times a day proper names will be searched on the internet.

Growing a business like this is about the first 1,000 profiles. The firms need to vet the first 1,000 profiles, which sets the guideposts for what other people post.

Torsten Jacobi– Creative Weblogging:

They hire some of the most influential and well-read bloggers on specialty topics.
They also work with more than 1500 citizen reporters. They contribute additional stories while building their reputation.

Teten: number one reason people come to TIECon East is for networking. Do online networks make face to face networking less important?

Tim doesn’t think online networks doesn’t weaken the need for in-person. It’s an “add” rather than a replacement.

John – has anyone read Bowling Alone? Bowling fills a social need. Online connectivity is replacing the lack of in-person connectivity.

Angela – complexity of the world we live in requires more tools. More cross-border deals, multi-party solutions. Online tools help manage this complexity.

Teten: Torsten is getting a lot of content from citizen reporters. How do you screen their content for validity/liability (eg stock recommendations, spam)?

Torsten – Our filtering mechanism is based on keywords, clicks and track record. Finds out what are the most interesting stories for the community. We also use this filters on spam and useless, mundane contributions.

Teten: Story: A friend “John” sent in for a job, the letter said check out my web site. Some readers thought this was self-aggrandizing to have your own web site.

Tim: People are getting smarter about this trend. People will think about how they want to be represented online. Years ago, people would buy the johndoe.com website and build their own. Now people want a template to populate content but not worry about layout or hosting. There will still be a creative flair but the effort and extremes will be tailed back.

Teten: John, how do you overcome barriers to sale in an outsourced business?
John – not easily. Any disruptive outsourcing play has to be sold at high enough level in the business to overcome the lower-level managers (HR) who want things to remain the same. They encounter
-Ignorance at manager level
-Complacency - at sourcing manager who things an applicant tracking system bandaid will solve the whole problem.
-Fear – recruiter will blanch at the metrics that Accolo can produce.

They focus on companies from 300 to 1,000 employees. The problem Accolo solves includes eliminating time to hire multiple recruiting agencies. The business process gets better after the first hiring – this is better than just getting one good hire.

Teten – How can people best use your service?

Torsten – people find good blogs by entering a normal keyword in google and add the word “blog”. There are some blog search engines like Technorati, AskJeeves has come up with a good one, Google and Yahoo have come up with their own. They are “good enough.” His best tool is to evaluate how many google backlinks go into a blog. He checks AskJeeves.com and technorati.com (check spelling).

DeMello: Ziggs vs. LinkedIn – both free. LinkedIn is closed, Ziggs is open, we don’t gate around you. Ziggs is Pagerank 6-7 in google. Search engines come to Ziggs looking for profiles on people. If you can post a profile that makes sense for free, it makes sense. They have 3-4m profiles. All words in a profile are saved because they may be relevant by search engines. He believes there will be 3-4 major professional networks online.

Younger: Accolo treats your informationally as confidentially as a credit card company if not better. They want to build career-long relationships. Some people take a fulltime job and stay four years, or a contract job and also stay for four years. It’s simple to get started – 90 seconds – then Accolo will reach out to you 1-2x per year about jobs

Q&A

What are trends for consumer Internet and convergence with education?

Biever: recalls interest in this space 5 years ago. Hasn’t focused on this recently but hears there are things going on.

Julian Borne from (PoxPro). Good article on internet/social networks going mobile. With wireless/proximity social networking, it brings people face to face when they’re nearby each other. What’s progress in this space?

Torsten – are people with online social networks really looking for face to face interaction? Online allows for quick, informal interactions. You only go forward if you really want to. Torsten is already delivering their content on cell phone screens. Bandwidth issues (including typing on phones) makes rich interaction hard. He expects 50% of relevant content on the Internet to be on mobile phones in a few years.

Teten: The future is here, it’s just not evenly distributed. Look at countries that are heavily wireless. And kids in high school today will take their tools to the corporate world.

Younger – personal view on the mobile side. The form factor is too small for many things. But as a business person, it can solve many problems. What if Plaxo could (link with the database of people at this event) and tell me who I should be meeting.

6/17/2006

The Web Site of All Mothers

Great story in the NY Times on a very active—and passionate–Yahoo! group for moms in the LA area, Peachhead. This is an example of how non-technical people for non-technical purposes are heavy users of an online community—and the small orbit of businesses around that community that are benefiting from this activity.

Posted by David Teten   ()
in Success Stories

6/15/2006

Are You Googling Your Privacy Away?

Eric Shahinian wrote some detailed notes on last night’s panel on “Are You Googling Your Privacy Away?” for the New York County Lawyers’ Association / Cyberspace Law Committee.

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Mark Grossman, Partner, Dewitt Grossman, P.L.

(To stay current with tech law issues, ask Mark Grossman to add you to his mailing newsletter. His email is mgrossman (at) dewittgrossman.com. )

To discuss recent news, let’s look at the new Sprint Family Locator. Who is concerned? Doubtful. Many of you probably feel that it’s a sign of relief, that now I will know where my spouse or kid is in an instant. But it’s more serious. Think divorce litigation. You claimed to be at work, but your phone says you were at the Holiday Inn. Curious. I wonder what you could’ve been doing. Many issues come up as to: is my provider allowed to disclose information if I don’t want them to? Is there any way to stop them? This is only the beginning.

To add on to the discussion of the actual cost to store this information, we are talking a tremendous amount of space. This information therefore must be worth it, and it is. It is worth an incredible amount.

The EU operates differently than the U.S. In Spain, this isn’t an issue. We are in a different culture, people easily spread their information. Myspace.com is a great example. 75 million users and growing, all of which have given out readily accessible information, that can deduce other information that can say so very much.

There are tons of things to improve in the industry, but we need to focus on one thing in particular, and politics has a great deal to do with it. I am a moderate Democrat, and my views reflect that position. This is truly a debate on choice. Yes, some people prefer to have their information known in order for companies not to waste their time by trying to sell a consumer things that person does not want. That is fine. As I will say again, the question is, if you didn’t want your information shared, could you stop it? No. If the information was lost or stolen, would you want to know? Yes. Could you? Probably not.

I recommend Webwasher and Scroogle.org as useful tools to combat the concerns.

I would love it if the bookstore owner knew what I wanted and would pick out books for me. It is the same thing now. But it isn’t one piece of data, they are compiling vast amounts of information.

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Harry Valetk, Director, Privacy Online, Entertainment Software Rating Board

Everything can be tracked. This isn’t just web pages here. This concerns call records, email records, search queries. It is all saved, it is never really deleted. Google doesn’t delete a thing. They have compiled detailed profiles of every imaginable characteristic.

What has emerged as the controversy over internet cache is truly, how can they sell this to someone? This is private information. But now think back 20 years. Often times a business’ greatest asset was their mailing list. Especially for a marketer. It is the crux of their modern marketing business.

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Raj Goel, CTO, Brainlink International, Inc.

What I find most fascinating, something that most people don’t catch on to, is who would want this information from people, aside from marketers and thief’s? Easy to answer: the government. Surprising how most people never realize they provide the demand for most of this information.

A good analogy of this industry and discussion is to the automotive industry. We are at the equivalent right now of having just got a new Cadillac (picture this 40 years ago), driving 90 mph, and this was years and years before seatbelts and airbags. What a dangerous situation indeed.

What is most frightening about Google is not their basic search, it is Gmail. Does anyone have Google? Who got an invitation? It is invitation only. But wait, look at this, if you provide your cell phone number, they will send you an invitation? Ever realize they could easily just give you an invitation on the website? They want your number. Google doesn’t want to be a search engine. It wants to be the largest database in the world. They already know more about you than you may know. Under legislation email must be kept private, under legal documentation, Gmail isn’t an email account, it is a database. Notice how the top link in Gmail happens to work very nicely with your tastes. Something in your email revealed that. Check the fine print.

So what’s worse than Gmail? Google Desktop. Yeah it’s great, and efficient. But it gives Google “the keys to your life”. You make yourself so vulnerable to issues. Ever realize how you can view deleted emails from a long time ago, or find web pages you may have view briefly? All which has been “deleted” truly was not. It is saved for many, many years.

Remember the litigation facing Google, in which they refused to give over user data? Don’t feel safe, it is because it is too valuable to them, not you. But what is not discussed is the National Security Letter they likely received, forcing them to give over the information, and forcing them not to discuss the situation.

To hit home, I know most people have medical information they don’t want disclosed. I did work for a healthcare provider, and trust me, your information, minus any psych evaluation, is in at least 5 countries.

Myspace & User-Generated Media, 6/23, NYC event

I’ll be speaking at this event, and I hope that you can join us:

MYSPACE & USER GENERATED MEDIA
Friday, June 23, 2006, 7:30am - 10:00am
New York, Cresa Executive Center - 100 Park Ave. at 41st. St.

SPEAKERS:
Shawn Gold, MySpace

Shelly Palmer, Advanced Media Ventures Group
David Teten, NitronAdvisors

How to Profit from “Media Disrupted”. The fastest gowing media are putting the power of content into the hands of the viewers. How is that changing the rules of the game? How is it being monetized? How is it affecting the broadband and wireless content landscape? How are other digital marketers, entrepreneurs and investors taking advantage of this new wave of development?

REGISTER TO ATTEND!


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