Social Networking Platforms: From Friendster to Myspace and Beyond
Last year, our ex-employee A.J. Al-Fayez introduced me to two current Harvard MBA students, Matthew Chun and David Morland. Matthew and David are both former engineers and management consultants, with an interest in internet and technology businesses. As a part of John Wells’ class entitled “Strategic Agility: Competing On The Edge,” they wrote a strategic analysis of social networking companies, with a focus on why MySpace overtook Friendster. This article is must-reading for anyone interested in building a successful online community, but particularly the folks at MySpace. It’s very easy to lose buzz and excitement in an online community, just as today’s hot bar can be tomorrow’s hangout for geeks. MySpace has no guarantee that it will retain its current audience in the future, something Friendster knows all too well.
Social Networking Platforms: From Friendster to Myspace and Beyond
[…] Encore une fois, c’est sur le blog The Virtual Handshake qu’on trouve cette intéressante étude Social Networking Platforms: From Friendster to Myspace and Beyond. En fait, l’étude ne va pas tellement au-delà des raisons pour lesquelles MySpace a “laissé sur place” Friendster (mais c’est bien expliqué). Cat: […]
Pingback by Les réseaux sociaux » Intéressante étude comparée sur Friendster/MySpace — 2/9/2006 @ 4:09 am
[…] a focus on why MySpace overtook Friendster. … Read Archived in Information | Trackback | del.icio.us | Top OfPage […]
Pingback by Pimp Myspace » Blog Archives » networking, generation, Social Software, Media, trend, MySpace, web2, — 9/22/2006 @ 12:34 am
Entrepreneuriat 2.0 : 7 notions à connaître avant de se lancer…
Les fêtes de fin d’année sont l’occasion, en plus de ripailler et de se déguiser en gros bonhomme rouge et blanc, de discuter avec des gens ”normaux”. Des gens pour qui Ajax est une marque de nettoyant WC et buzz un ranger de l’espace : j…
Trackback by Numabilis — 1/4/2007 @ 7:44 pm