Carnival of Marketing 1-22-2006
A couple of months ago, I helped kick off Noah Kagan’s Carnival of Marketing. Well it seems to be really taking off — he’s got hosts lined up through April!
But the submissions are a bit slow in coming — I had six this week, with seven slots for stories. No problem – I took the liberty of picking one of my own (sort of) – but folks need to send the submissions in. Great opportunity to market your expertise about marketing!
So here are this week’s words of wisdom on marketing from the blogosphere:
- Jack Yoest tells the fascinating story of The Million Dollar Home Page, Alex Tew’s experiment in micro-advertising.
- John Jantsch explains about pay per call advertising, a new advertising model similar to pay per click online in which you only pay when the ad generates a phone call. This is cool for local businesses – I didn’t even know this existed.
- Pam Stewart offers an inspirational post about shifting from the impersonal idea of “target markets” to being on a quest to find “your people”. Thought-provoking.
- David Daniels says that the emerging services sector represents a growing market opportunity in China. This means an increased growth in small and medium businesses and a particular opportunity for B2B companies marketing to them.
- Denise O’Berry explains how to read your website stats for marketing clues. As she says, “They’re the equivalent to asking someone who just arrived at (or called) your business for the first time — ‘How did you hear about us?’”
- Filling in the open slot with a bit of SSP, I was recently interviewed by John Jantsch about virtual handshakes and social software for his new podcast. It’s over 23 minutes – pretty meaty and a good overview of our book. I swear I don’t have a lisp, though – it’s just an unfortunate side-effect of the digital recording.
- And my pick of the week, Jim Logan explains how to use your weaknesses to sell more. This is my absolute favorite kind of blog post — very concise and immediately actionable. Great job, Jim!
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Thanks for the kind words and hosting this week’s Carnival of Marketing! It’s a great carnival and I expect it will grow in popularity as more and more people learn of the quality posts submitted by all.
Thanks Again!
Comment by Jim Logan — 1/23/2006 @ 10:30
Carnival of Markeing is Up for 23 January
Virtual HandshakeThe Marketing Carnival is up at Virtual Handshake. Be sure to visit Chinese Economies and Opportunities Grow, by David Daniels in Toronto, Canada. An outstanding analysis noting that China now includes account service industries as pa…
Trackback by Jack Yoest — 1/23/2006 @ 14:19
Work at Home Scams, a Carnival and then some…
The home business sector has never had it easy in the reputation stakes. There have just been way too many “work from home” scams over the years to make the whole area of “working from home” seem dodgy to many.
Why am I discus…
Trackback by Home Office Voice - Home Business on the Web — 1/25/2006 @ 19:36
News from http://www.millionairepixels.co.uk
‘a Devon business with global ambition’
Date: Monday 16 January 2006
Australia asks Devon Designer for Help
Devon internet businessman and web designer Alan Wheeler has launched an innovative web advertising service which has already attracted an international company to sign up.
Bovey Tracey based Mr Wheeler has also been asked by Australian charity ‘Hope for Children’ to help them design and set up a similar web-based advertising service.
His web-service http://www.millionairepixels.co.uk enables businesses to buy a square of pixels, on the web page. Customers click on the coloured pixels and are immediately transported to the advertiser’s web site.
With each block of 100 pixels costing just £60 (60p per unit) it is, believes Mr Wheeler, one of the best value advertising and promotion options for businesses of all sizes and a potentially valuable boost to tourism related services.
And, in the longer term, advertisers could end up bidding for space on what is being described as internet ‘real estate’.
Mr Wheeler, aged 42, said “It’s a quick and easy way for people to find a service or firm and it also gives competitive advantage to the businesses because, with the millions of web sites available, this will draw potential customers to them much more easily.”
“Without a doubt there are people globally willing to pay for quite gimmicky advertising solutions. The internet is a fast moving place with over eight million web pages added on a daily basis. For a website to stand out and generate sales it needs to stand out from the rest,” he added
Last autumn university student Alex Tew set up the Million Dollar site and since then has been overwhelmed by the success of a venture intended to raise enough money to pay for his way through university.
Alan Wheeler’s http://www.millionairepixels.co.uk is, he says, the next big step in the concept because, in effect, businesses are ‘leasing’ virtual real estate on the web to promote their businesses.
Launched just two weeks ago, http://www.millionairepixels.co.uk has already won the backing of international business Optis Europe Ltd, an operations management company, which is using the site to promote its business.
With more customers advertising it is, says Mr Wheeler, inevitable that like real property, some of the pixels on his site will become increasingly valuable for their ‘owners’ as more business is generated.
However, the last 1200 pixels, or advertising blocks, will eventually be auctioned off in support of the Great Ormond Street Children’s Hospital, said Mr Wheeler.
Ends…
Comment by Spider — 1/26/2006 @ 13:33
Google was testing Pay Per Call..
Google Inc., one of the search engine giants in the industry, has begun its trial on a new service called pay-per-phone-call ads, a promising online ad model combined with the pay-per-click ads system.
Resource: http://seo.xon.us/article.php?story=20051212205110408
Comment by Lee Wong Seoul — 7/21/2007 @ 19:49