Having trouble viewing this? Go Here.

9/28/2005

I”m a regular reader of SellingPower.com‘’s newsletters — great content for anyone in any kind of sales role, including small business owners. This week, my laptop is in the shop, so I”m operating 100% from the web — I have no Outlook.

So SellingPower’’s latest newsletter came through to me as text-only, and isn”t very readable. OK… I expect that. What I didn”t expect was this:

Having trouble viewing this? Go Here.

Yup - just like that. No hyperlink. It’’s plain text. “Go Here.”

Hello?!?!? If I”m having trouble viewing it, it probably means I”m seeing text-only, not HTML. You need to give me a URL, not a hyperlink, because, well… I”m having trouble viewing this!

The bigger lesson here is just a reminder that not everyone is always able to view HTML e-mails. I”m not suggesting that means you should switch to text-only e-mail, but if it’’s a critical communication going out to a lot of people, make sure it degrades cleanly so that all recipients can use it.