The Virtual Handshake

Think there’s no “real money” in blogging? When it’s a marketing tool for big-ticket products and services it sure can be.

J. Craig Williams is quoted in the latest U.S. News and World Report:

“Attorney Craig Williams says his blog (mayitpleasethecourt.com) and podcast have generated close to $1 million worth of client referrals since they started three years ago. He thinks of his site as ‘my handshake to the world.’ ” (nice choice of metaphor)

Now that’s what I call ROI!

You should know that Williams puts a ton of time and money into his site, and it shows. I presume he doesn’t do the web design himself, but he personally writes 1-2 posts a day and podcasts each and every one.

via Stephanie West Allen via Lisa Stone