David Teten and I just debuted our first monthly column for Fast Company, entitled Crossing the Social Networking Chasm, about how this technology is moving into the mainstream. In it, we look at some of the objections people are raising about social networking sites and re-assess “realistic” expectations of them:

Business networking sites are not living Read More...

Sharon Drew Morgen is the New York Times bestselling author of Selling With Integrity: Reinventing Sales Through Collaboration, Respect, and Serving. She’s also become a very good friend of mine over the past couple of months, and was an invaluable resource for our book, contributing both her expertise and her own practices regarding dealing Read More...

I don’t know if it’s just the business networking sites don’t spend enough on advertising with Ziff-Davis or if it’s just that cynicism seems to sell magazines, but following in the footsteps of Brad Howarth’s article, John Dvorak has decided to take a ride on the cynicism train and asks, “Business Networking Systems, Dead Already?”
Not Read More...

The growth in cellphone cameras allows for more illegal video voyeurism.
This is the law of unintended consequences in action…

In this article on Networking Is Added To B-School Curriculum , you can see business schools acknowledging how people really get jobs.

My friend Stephanie West Allen recently posted the following sales letter to a list we’re both on as an example of how NOT to write a sales letter. I actually laughed, this is so bad. I’ve changed the name of the sender to protect the not-so-innocent, but have left the company names in, because without Read More...

(my notes from this morning’s program on:)
THE BUSINESS OF BLOGGING
Companies Talk About the Profits in the Blogging Boom
iBreakfast.
Wed. Sep 22nd 100 Park Ave. 7:30-10am
HENRY COPELAND, CEO, BLOGADS.COM
STOWE BOYD, CEO, CORANTE
BOB WEYMAN, CTO, PUBSUB.COM
DAVID TETEN, CEO, NITRON ADVISORS
ISHWARI SINGH, CEO, A1technologies.com
Moderated by Alan Brody
Blogging has taken off – and the presidential campaign has added fuel Read More...

Twelve Ways to Make Money from Blog Technologies
Notes from my presentation this morning at iBreakfast: The Business of Blogging

Table of Contents
I. Traditional Non-Media Businesses
Leveraging Blogs
II. Traditional Media Businesses
Using Blogs
III. Selling Blog Technology
IV. Monetizing Your Blog
I. Traditional Businesses Leveraging Blogs
1. Individual virtual presence : Benefits: Marketing, Job search,
Biz dev
a. Clay Shirky (Shirky.com)
b. Danah Boyd (Zephoria.org)
c. Zeldman.com
2. Corporate virtual presence
Benefits: Humanizes the firm, Get free feedback, One-to-one Read More...

How to turn a lunch into a sale

The Experts’ Guide To 100 Things Everyone Should Know How To Do
Be Your Best
Samantha Ettus has recently released an interesting new book with a good concept. For The Experts’ Guide To 100 Things Everyone Should Know How To Do, she convinced the world’s leading experts to offer their insights on how to perform Read More...