The Virtual Handshake Blog

Archive for June, 2003

Remembering the “R” in PR

Tuesday, June 17th, 2003

With the ready availability of mass communications, it has become very easy to reach the media on a large scale through email blasts, media alerts, and wire services. But just reaching them isn’t enough – you also have to reach them effectively and catch their attention in order to get coverage. We sometimes focus so Read More...

Review: MediaBistro.com

Tuesday, June 17th, 2003

MediaBistro.com grew out of the cocktail parties that Glamour magazine contributing editor Laurel Touby started holding for her fellow journalists to get together, talk shop, and socialize. She started realizing the tremendous potential for what she was doing when she started getting feedback that her cocktail parties were “changing people’s lives”. That cocktail party has since grown into a thriving online community with over 150,000 registered members and cocktail parties in more than a dozen cities around the world.

Networking for Social Action

Friday, June 6th, 2003

Although networking is commonly thought of primarily as a tool for bringing in business and finding a job, social activists, politicians and not-for-profit organizations focused on humanitarian efforts have always had networking at the core of their existence.

Review: SelectMinds.com

Friday, June 6th, 2003

Business networkers have long used school alumni groups and local professional networks for professional and business development purposes, as well as for job search. Recently, a new platform has emerged: corporate alumni programs.