That's right. Your website has never generated one single lead, and it never will.
It may capture leads, qualify leads and convert leads, but it will never, ever, generate leads.
Think about it. How does someone end up at your website? No one just types it in randomly. Somehow or another, they heard about your site Read More...
I've read dozens of books on sales and marketing over the years, and while I learned a lot, some of the best, simplest advice I ever got came not from one of them, but from a sociology textbook. While you may never have heard of Diffusion of Innovations, it's the foundational work on which more Read More...
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