Wouldn't it be great if you could connect with your ideal clients before they needed your product or service?  And wouldn't it be even more amazing if you knew immediately when something occurred that triggered their need for your service?  Imagine running an appliance repair service and receiving an email any time someone in Read More...

Congratulations to the team at Grouply on their sale to Oodle!  I've been on the Advisory Board of Grouply since its very early days, and am an enthusiastic user.  It very significantly increase my efficiency by allowing me to monitor more online communities than I could otherwise keep an eye on. 
 
I have to Read More...

Some people have this crazy idea that automating content to their Twitter profile will be effective. Besides the fact that, for any real business trying to reach real people, it doesn't work, you also run the risk of ending up with something like this:

There are a couple of key lessons here for business owners Read More...

I just learned that the Equipment Leasing & Finance Foundation has finished their study on "Social Networking for the Equipment Finance Industry 2010".  The executive summary is available at http://www.leasefoundation.org/IndRsrcs/MO/SocMed10/ ; the full study is $300.  The author is Suzanne E. Henry.
The study shows that B2B social media marketing in the equipment finance industry is Read More...