How NOT to Launch a Social Media Marketing Agency

I’m not in the practice of being overly critical, and certainly not mean or snarky. But sometimes someone does something so completely, utterly incompetent or misguided that it’s worth pointing out, for their own good as well as being an example for the general public.

That happened yesterday. Short version of the story: an established PR and marketing agency is launching a new social media marketing agency – “Buzzphoria”. They announced themselves with an advertisement on HARO (Help A Reporter Out), an email newsletter with about 50,000 media-savvy subscribers.

Only problem is, they weren’t ready – not even close. Their blog (once you find it) still has the default WordPress “Hello, world!” post. They don’t have a Twitter account. They don’t have any social media links on their site to connect with them. They didn’t do themselves any favors with that ad.

For the full story, with screenshots, see Buzzphoria Social Media Reality Check on my personal blog.