When Internet Marketing Meets Web 2.0

What happens when the “old new world” of internet marketing (and by that, I don’t mean the general sense of marketing on the internet, but more specifically the world of affiliate marketing and information products) collides with the “new world” of Web 2.0?

Well, the result isn’t always pretty. It seems that all the internet marketing gurus are trying to get their head around (and their fingers in) Web 2.0, and sometimes, the fast-talking, hype-laden, list-building mentality just doesn’t jibe with the authenticity and relationship-driven approach of Web 2.0.

Case in point… I recently saw an ad for The Authority Black Book (note: this link does not constitute an endorsement – I’m providing it so you can see for yourself), promising “The Best Web 2.0 Resources for Generating Traffic and Winning Customers”.

See, here’s the thing. Web 2.0 isn’t just about technology. Web 2.0 is about technology enable authentic relationships — people connecting with other people over some common interest. So when the whole sales process for something like this completely violates that promise, it kind of makes you wonder just how much the people behind it really “get” Web 2.0.

You can read the first in what I plan to be a 3-part series reviewing this e-book and related programs on my new blog, Revenue River:

Pet Peeve: Web 2.0 Gurus Who Really Don’t Get Web 2.0

Be sure to leave a comment… when one of the people behind this thing finally discovers that blog post, I’d love to have a show of force there.

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thanx for post. inetersting. i am very interseted

noteptc thank you very much

Web 2 has made life easy as they are really perfect for newbies and also fro experts. They give alot of functionality as a newbie like me also making use of Web 2 tools. Thanks to technology.

Web 2.0's are vital platforms for website marketing. This has made our lives easier with ready made format, themes, instant plug-ins and widgets. It's also easy to connect with people through common interest through this platforms.E-Recruitment

Web 2.0's are vital platforms for website marketing. This has made our lives easier with ready made format, themes, instant plug-ins and widgets. It's also easy to connect with people through common interest through this platforms.

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I found some insights in you, facts about internet marketing is great, keep up the good work.

I've been using Internet Marketing for a while, all whitehat, and I'm earning a very nice sum from it. Very happy with how I do it, and how much I get from it. Just trying to figure out how to scale.

I don't agree with this one. Facts cannot be copyrighted. If the AP (or anyone else) reports that a person was arrested - and that is printed elsewhere, that is not content theft.

We should really thank Andy for the warning! I guess we all assume too many things we find on web as trustworthy. And unfortunately that’s not how the story goes – not always, at least!

I have seen that commercial so many times. My fiance cracks up when I crack up from seeing it again. Classic I tell ya.

That is such an informative post. Great work! im lucky to view this blog. its nice to know about internet marketing. you move my world! keep posting!

I’m surprised that 3 men all made the final three for the 1st time. My wife is pulling for Kris big time. I’m kinda on the fence right now.

Is there another reference for this topics? I'm truly interested...Great thanks !

Strong points you raised, can't help but agree. Very well observed.

all the internet marketing gurus are trying to get their head around (and their fingers in) Web 2.0, and sometimes, the fast-talking, hype-laden, list-building mentality just doesn”t jibe with the authenticity and relationship-driven approach of Web 2.0.Case in point… I recently saw an ad for The Authority Black Book (note: this link does not constitute an endorsement - I”m providing it so you can see for yourself), promising “The Best Web 2.0 Resources for Generating Traffic and Winning Customers”.See, here’’s the thing. Web 2.0 isn”t just about technology. Web 2.0 is about technology enable authentic relationships — people connecting with other people over some common interest. So when the whole sales process for something like this completely violates that promise, it kind of makes you wonder just how much the people behind it really “get” Web 2.0.You can read the first in what I plan to be a 3-part series reviewing this e-book and

That is such an informative post. Great work! im lucky to view this blog. its nice to know about internet marketing. you move my world! keep posting!

That is such an informative post. Great work! im lucky to view this blog. its nice to know about internet marketing. you move my world! keep posting!

Great post! Some of this tips I use intuitively, so there are some comments in my blog. But some of them I didn`t knew.Thanks a lot!

I think this article is a bit out dated now. Internet marketers nowadays use Web 2.0 properties as their major platform already. But it is true that Web 2.0 is among best places to spread the word.

thank you for your sharing.

when we are talking about internet marketing, web 2.0 strategies always comes upon our mind, and our target was to reach out to a massive amount of people through social media sites and let them know that our services are present in this times, by doing, this we are increasing our popularity and also our reputation to the public.

thanks for making the connection between these two things, .. I'm still trying to figure out what about those potential customers who perhaps would never even know what 2.0 and will still carry on to buy

Internet Marketing is an amazing thing. Great Article!

on our marketing campaign, we always look upon web 2.0 as valuable marketing strategy, the best thing with it is its free, there are lots of resources and websites we can participate, more on getting a lot of social friends, like rateitall.com, squidoo, video sharing sites and a lot more.. these are tried and tested to improve and generate traffic to our website also increasing our popularity to other people as well.

Really great and useful post ! Thanks

Great post! Some of this tips I use intuitively, so there are some comments in my blog. But some of them I didn`t knew.Thanks a lot!

I am a marketer who loves to connect with people through social networking and to teach others how they can do that too. Too many people however see social networking sites as a way to work around anti-spamming statutes. Their formula is: add contacts, bombard them with comments and private messages, rationalize their lack of success blaming that particular site, and moving on to another fiasco at the next site. They cannot fathom that it might help their goals to build trusting relationships with members of these sites. Or they believe that it’s simply too much work or too long term. Sometimes I think that the delete, deny and spam buttons on sites need to be larger and better placed. Here’s how I’m going to deal with this situation now on. I’m going to send the following reply: “Hi. It’s great to hear from you. I’m wondering, how well is your marketing strategy working for you? Could you share it with me?” But let’s face it. There’s noise in the street, noise at home… and noise online.

Not only do the "web 2.0 gurus" miss the point by focusing on the technology instead of realizing that it is about technology enabling people to connect and create, but also the critics fall into that folly as well. Recently I viewed a video that I find thoughtfully produced. http://idorosen.com/mirrors/robinsloan.com/epic/ It is a very accurate account of the past and a thoughtful and intriguing look at the future. It does not take into account that time and time again the community filtered information is more accurate than the information produced by a small elite group. It sees these trends as technology and not community.