How Consumers Use Social Networking Sites

Charlene Li writes that Forrester just released a report on “How Consumers Use Social Networking Sites”. 

“Social networking sites like MySpace and Facebook have seen tremendous
growth over the past two years, attracting a young and engaged
audience. Frequent users of these social networking sites not only
engage in more activities and have a more positive attitude about these
sites, but they are also far more interested in profiles from their
favorite companies. Marketers interested in reaching their audiences on
social networking sites should: 1) dispense with traditional Web
marketing tactics, 2) encourage “friending,” and 3) regularly refresh
content.”

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