Gather.com Offering Free $20 Borders Gift Cards

I have to confess that even though I’m like this “social networking guru”, or whatever, I really don’t spend that much time going and checking out new sites. I’m too busy actually working (on the things that make me money) and there are others, like Mashable and The Social Networking Weblog that do a great job with that kind of coverage.

So while I joined Gather more than a year-and-a-half ago, I really hadn’t done anything with it until recently. My loss!!!

First of all, Gather started out by appealing to writers, and it has attracted a number of great writers. Some of them you’ve probably never heard of yet, but they’ve also featured things like a Dean Koontz interview, excerpts from Stephen M.R. Covey’s The Speed of Trust, a live chat with neurosurgeon Katrina Firlik, dozens of book giveaways and more.

Secondly, Gather has got the business model right. All of these social networking sites are making a ton of money from advertisers, but what about the content creators and active participants who are making all those page views possible? Gather shares those revenues with its members. You earn points based on all your activities – posting articles and photos, leaving comments, creating groups, inviting people, and so on. In addition to the basics, they frequently run promotions, such as through the end of June they’re paying you to post your photos.

Another promo they have going on at the moment is that they’ll give you a $20 Borders gift card if you invite your friends and get five more people to join (yes, joining is free). How easy is that?!?

If you’re going to be social anyway, why not do it at a site that pays you back? I’m not expecting to make a living from it, but if it would just support my monthly Home Depot habit, I’d be happy.

Want to check out it? You can:

I hope to see you there!