InfoWorld: Social Media: Overhyped or Under-executed? Strategies for Success.

I hope to see you at this upcoming event:

Sponsor: InfoWorld
Title: Social Media Breakfast: Overhyped or Under-executed? Strategies for Success.
Location: Roosevelt Hotel, New York City
Time: Tuesday, May 15, 2007, 8:00 a.m.-10:00 a.m.

Register for this complimentary event by clicking here: http://www.infoworld.com/3909

Social Media is experiencing phenomenal growth. As a highly effective and efficient way to communicate with Information Technology professionals, IT Peer to Peer Communities are gaining ground quickly. Yet key questions remain on how to best market to this new media.

Topics includes:
* New proprietary research on Social Media trends and technologies
* Hear from expert panelists on Social Media implementation and ROI opportunities
* Testimonials from marketing and advertising executives using Social Communities today

Experts participating in panel discussions:
* Julien Blin, Research Analyst and Social Media Expert, IDC
* Allen Fear, Director of Online Content & Production, InfoWorld
* David Teten, Co-Managing Director, Nitron Circle of Experts; Author, The Virtual Handshake
* Mike Walsh, CEO, Leverage Software
* Additional speakers TBD

By attending the InfoWorld breakfast you will gain expertise in the following topics:
* Tips for developing ads that connect with your target audience
* Measurement techniques and how new tools/metrics are being used to determine ROI
* Ideas on building IT Community loyalty
* Evaluating communications potential and coverage
* Marketing vehicles used to best communicate in an IT Peer to Peer Community.

http://www.infoworld.com/3909

If you would like to invite a colleague to attend this event with you, please forward this email and have them register for a complimentary pass.