Blogs as Business Tools (Investors' Business Daily)
Gary Stern of Investors’ Business Daily wrote in a recent article, Blogs Are Put To Use As Business Machines on the significant benefits of unconventional marketing tools, especially blogs. According to the article, blogs can help greatly in generating new prospects and business leads.
Of course, blog functionality is migrating steadily to all websites. The Hindu Business Line predicts Blogs may replace typical corporate Web sites.
There is one slight misstatement in the article. In the quotation from me about the efficacy of referrals, the correct quotation from me should be, “83% of emails sent via a LinkedIn referral receive a response, far more than without a referral.”
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Blogs have some significant benefits over traditional websites. I have a former-coworker in San Antonio TX that creates new websites for clients (his moonlighting job)... and he always uses blog software because it is so fast to get up and running, functional admin tools, nice templates, etc.
I see larger companies having complementary tools (traditional website + blog + whatever), but for smaller business, individuals, etc. a blog is a no-brainer.
Comment by Jason Alba — 3/6/2007 @ 09:34