Big Medias Crush on Social Networking:
Sony, for instance, paid $65 million for a video-sharing site called Grouper.com and started a nifty service through which you can load your favorite clip from one of its movies say, Jack Nicholson barking, You cant handle the truth at Tom Cruise in A Few Good Men onto your MySpace or Facebook page.
Over the last few weeks, other media companies have accelerated their efforts in social networking. For example, the Hearst Corporation on Jan. 8 bought a small company called eCrush.com. And the Walt Disney Company, the CBS Corporation, Viacom and NBC have all been busy planning new social networking features for their various Web sites.
more at the NY Times