Archives for 2006

New York County Lawyers Association: Web 2.0: Upgrade Your Web Marketing

Lovers Need Lawyers album cover

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Our COO, Scott Lichtman, is speaking at this event:

New York County Lawyers’ Association’s Cyberspace Law Committee


Web 2.0: Upgrade Your Web Marketing

The Internet is upgrading to version 2.0 and so should your law firm’s marketing. More and more lawyers are taking their practices to the next level and this forum should help you do the same. Take an evening to familiarize yourself with how blogging, online referral networks, research-sharing wikis and more can expand your firm’s profile and attract prospective clients.



Scott Lichtman

COO, Nitron Advisors

Scott Lichtman is COO of Nitron Advisors (, a provider of senior industry executives with specialized backgrounds to law firms for testimony and to investment funds for market advice. Nitron Advisors extensively applies Web 2.0 technologies – including blogs, peer referral networks, online expertise acquisition services, specialized professional search engines and live interactions – to acquire clients and experts as well as build awareness for the firm’s capabilities.

Martin Schwimmer, Esq.

Partner, Schwimmer Mitchell Law Firm

Martin Schwimmer is co-founder and Partner at Schwimmer Mitchell. He represents owners of some of the most famous and soon-to-be-famous trademarks in the world. He focuses on international and domestic trademark and domain name counseling, prosecution and litigation. Martin was General Counsel to an ICANN-accredited domain name registrar and continues to represent domain name companies. Martin was a partner at Fross Zelnick Lehrman & Zissu. Managing Intellectual Property Magazine selected Martin as one of the best trademark lawyers in the United States. Martin writes and speaks frequently on trademark and domain name issues and is editor of The Trademark Blog,, one of the most popular blogs on the Internet in this field of law (and generally ranked #1 by Google in this niche).

Bruce MacEwan

Creator and Host of

Bruce MacEwan is a lawyer as well as a consultant to law firms on strategic and economic issues. He publishes the site “Adam Smith, Esq.” providing insights into the business of law firms, which generates 250,000 page views per month. You can read it at In his consulting practice, Bruce provides guidance on how to expand one’s business in the legal world. A recent engagement, for example, was a return-on-investment analysis of a knowledge management initiative at an AmLaw 20 practice. He’s also produced empirical studies of the structure of the profession, working with leading law professors. Most relevant to tonight, he has witnessed fascinating situations in which Web 2.0 technologies are being used to the fullest in law and related professional services. Bruce has written for or been the subject of articles in: The National Law Journal, Law Firm, Inc., Law Technology News as well as the Wall Street Journal and Web 2.0 magazine. He is a member of the New York State Bar Association’s committee on Law Practice Management.

Natalie Sulimani, Event Co-Chair, NYCLA Cyberspace Law Executive Committee;

Ron Katter and Henry Diaz, Event Co-Chairs, Co-Chairs NYCLA Solo and Small Firm Practice Committee

Thursday, November 16, 2006, 6:00 – 8:00 PM

NYCLA Home of Law – 14 Vesey Street

(between Broadway and Church Street)

RSVP: DLAMB(AT), Subject: "November 16 Forum". Entrance and facilities for those with disabilities are available. For wheelchair access, a ramp is provided. Please call 212 267-6646 at least one day in advance to make arrangements.

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Where is the perfect tool to convert blogs to email?

For this blog and for Brain Food, We are looking for an email service that can convert our blog posts into both daily and weekly mailings. Services like Feedburner can automatically convert each blog post into an email. And a company like Constant Contact (and its many competitors) will take our mailing list and send out mailings.

However, Feedburner won’t let us upload our existing mailing list into their system, no doubt because of anti-spam concerns. And Constant Contact does not have a facility to automatically allow us to convert each blog post into a mailing to our whole list there. We’re currently using Mailman to address this problem, but the problem with Mailman is we are running it locally, and that makes our server liable for spam complaints. Also, Mailman usually puts each blog post into an attachment, instead of into the body of an email.

The ideal service would automatically create a weekly newsletter, including the most recent blog posts. It would also allow easy editing for readability – say, excerpts from the best 3 recent posts and subject links to the rest of them, plus some heading text. The subject guide newsletters are examples of what we’re looking for. It would also include all of the unsubscribe/other reader functionality that Mailman and Constant Contact offer.

Does anyone have a solution to this dilemma? We’re happy to pay for a service that will work for our needs, which are common among blog publishers.

What Do You Call Someone Who…

More social networking humor from Chris Pirillo:


Of course, once I thought about it, I realized that in most of the social networking sites in which I participate, “friendship” is bi-directional, i.e., both people have to consent. Maybe a better definition would be “Someone you actually know who won’t accept your social networking friend request.”

#1 fastest growing private company in San Francisco Bay Area

Congratulations to the team at Accolo, which was just named the #1 fastest growing private company in the San Francisco Bay Area. Accolo is the company that acquired Teten Recruiting. For more on their approach to recruiting, see “Use Online Networks to Find Your Star Employee“.

Online Negativity and How to Deal With It

It seems that on many of the networks and lists on which I participate, there’s been an issue with “negativity” lately. Many have had members leave because of the negativity that they perceive.

You know, I would never be one to come out “in defense” of negativity. It frustrates me as much as it does anyone here, and those of you who have been around a while know that I’ve dealt with more than my share of it as a moderator (going on four years as a network leader).

On the one hand, I can understand why people wouldn’t voluntarily choose to be in a place where negativity prevails.

On the other hand, I also recognize that these communities are a microcosm of the rest of the business world. Here, you can learn to deal with difficult people in a low-risk environment. In small doses, it’s almost like a training ring for dealing with difficult people face-to-face. And if you can’t deal with them here — ignore them or confront them, as appropriate — how can you expect to be able to deal with them in the real world?
[Read more…]

Scott Allen on Growing Your Business November 27

I’ll be appearing on the Growing Your Business with Fred and Lyna talk radio show on November 27. We’ll be talking about how entrepreneurs can best use social networking and other Web 2.0 sites to grow their business.

I’ll post details on how to listen when the show airs. In the meantime, you might want to check out their archives, including recent shows with Joan Stewart (“The Publicity Hound”), Lee Silber (Self-Promotion for the Creative Person), Denise Michaels (Testosterone-Free Marketing), and more.

Seeking Ecommerce Experts for NY, Boston, Chicago, and SF Hedge Fund Dinners

I thought that some of our readers might be interested and qualified to attend one of our upcoming private hedge fund dinners.


Seeking Ecommerce Experts for New York, Boston, Chicago, and San Francisco Hedge Fund Dinners
December 2006


Nitron Advisors is organizing a series of dinners for Ecommerce experts to talk with major hedge fund investors interested in this sector. These invitation-only events will be taking place in New York on December 4th, Boston on December 6th, Chicago on December 11th, and San Francisco on December 13th. We will compensate you for flight expenses.

We’re looking for senior industry executives and other experts with the following backgrounds:
+ online specialty retail (eBay, Amazon, Blue Nile, Overstock, Audible, etc.)
+ online auctions (power sellers on eBay, other auction sites)
+ search engine space (Google, Yahoo, MSN)
+ consumer generated media/ free video hosting services (YouTube, MSN Video, Yahoo Video, Google Video)
+ online advertising/marketing (ValueClick, 24/7 Real Media, aQuantive)
+ lead generation players (Autobytel Inc, Move Inc, Bankrate, IAC InterActiveCorp, HouseValues, etc.)
+ Online media (PRIMEDIA, New York Times/, etc.)

Qualifications: As an expert, you have at least four years senior experience in the eCommerce space. You have a “big picture” perspective on different firms in the space.

If you are not already a member of our Circle of Experts, please visit and apply to be a member of the Nitron Advisors Circle of Experts. Please contact Mr. Jesse Mandell, 1-212-682-6455, JMandell(AT), with any questions. Please note that we must review your bio and talk with you before we can accept you for the dinner.


I should also mention that we’re hosting a dinner on Nov. 15 for consumer technology experts in New York. We’re interested in experts in PCs, flash memory, MP3 players, GPS systems, and mobile telephony. Register at Contact Mr. Jesse Mandell, 1-212-682-6455, JMandell(AT) , for details. We’ll reimburse flight expenses.

10 Job-hunt tactics you might not know

From the “brazen careerist”, 10 Job-hunt tactics you might not know:

2. Use proactive recommendations.
Instead of waiting for a hiring manager to ask for references, have your reference call immediately. This works well if you have a heavy-weight reference, like a well-known CEO or someone who knows the hiring manager. But it also works well if you have little professional experience.


Web Two Point Ohhh…

More funnies from Chris Pirillo:
Web Two Point Ohhhh

Blog Business Summit Notes

Teresa Valdez Klein and Jason Preston have been posting their notes from the various presentations at this week’s Blog Business Summit. Among the highlights: