“On the 9th Day of Xmas, Guerrilla Marketing for Job Hunters revealed to me: Nine Tools for Researching Leads.” Whether you are looking for sales or job-hunting purposes, there are a vast number of services you can subscribe to for free that will bring information on worthwhile new companies straight to you. This is a useful list.
Archives for December 2006
Back in 2002-3, Scott Allen and I started work on a book about online networks and social software, what today people call Web 2.0. It’s a great sign of the now-mainstream acceptance of these technologies that Time magazine’s
Man “Person of the Year” is “You”—and discusses all of the technologies we cover in the book and the Thevirtualhandshake.com website.
It also sells more copies of Time magazine than writing about the other most influential men of the year: terrorists, the leaders of countries with nukes, and other more depressing (but very important) news.
There’s a new site up called MySpaceForBusiness.com. On the surface, it looks pretty much just like MySpace, and that’s a good model. I like the concept. But I won’t be joining.
Simple: blatant trademark violation.
This is Trademarks 101. First of all, to their credit, I will note that they do have a disclaimer at the bottom of the page that they are in no way associated with MySpace. But this business name clearly creates confusion and they certainly benefit from that confusion.
It’s one thing to use a trademark in your domain name when it’s clearly offering supplemental services, e.g., MySpaceLayouts.org, though even that is a gray area. You can even use it in your tag line, e.g., “Like MySpace…for business”. The smartest thing to do is just get permission, like I did for LinkedIntelligence.com.
Anyway, it doesn’t matter if MySpace is now a big impersonal corporation, it’s still just bad business to violate your neighbor’s intellectual property. I suspect they’ll be receiving a C&D letter sooner or later.
I’ll be appearing tonight on the Clear Vision show on Out of Time Radio at 11pm EST/8pm PST. It’s a live show, so no telling for sure what direction it will take, but planned topics include how to legitimately make money online; how the Internet opens up opportunities for the elderly, disabled and otherwise homebound; and the relationship between ADD and entrepreneurship.
I enjoyed reading a review copy of Truth or Delusion: Busting Networkings Biggest Myths, by Ivan Misner with Mike Macedonio and Mike Garrison. Dr. Misner is one of the very few people who have written on this topic (besides Wayne Baker, Herminia Ibarra, and a few others) who’s done substantive research up to academic standards on what actually works in sales and marketing.
One key learning from the book: the importance of educating the people with whom you work about whom you sell to, and how to sell your firm. People can’t refer business to you unless they know very well who is a logical customer for you.
I definitely recommend the book.