Choosing the Right Tool for Selling and Building Relationships Online

One of the questions David and I are frequently asked, and that comes up as a recurring topic of debate, is, “Which online tool is best for me to meet and sell to the right people?” In our latest Fast Company column, Of Hammers, Wrenches, and Screwdrivers, we take a side-by-side look at online networking communities, blogging, and LinkedIn, and compare and contrast them based upon the Seven Keys framework we introduced in The Virtual Handshake.

While the boundaries between the application of these tools is somewhat fuzzy and they tend to cross over each other, this is a handy, concise overview of the predominant models and how they relate to each other and to your activities.

David Teten notes that Professor Constance Porter wrote more on this topic at Centrality Journal. See Blogs, Social Networking Sites or Virtual Communities: Alternative Paths to Building Relational Equity with Customers (Part 2)