3/13, NYC: The Great Sales And Marketing Debate: The Cagey Sales Veterans Debate the Up-and-Comers

I’m speaking Monday night in NYC; I hope to see you there!

Incidentally, I’m also speaking to the Columbia Executive MBA program Friday, 3/17, at 11:30 AM, on “How to Quadruple Your Sales with Online Networks”. Contact tmaster(at)teten.com if you want to attend that program on West 115th St. in Manhattan.


The Great Sales And Marketing Debate: The Cagey Sales Veterans Debate the Up-and-Comers

DATE: Monday, March 13, 2006
TIME: 6:00PM

This one should be fun! Our industry is fixated on the idea of the “new new thing.” But do we sometimes miss out on some older ideas and techniques that can help us? In Sales and Marketing, is it true that there is “nothing new under the sun?”

Two of the savviest and most successful veteran sales people in the New York area — in fact, in the whole country — have had enough! The legendary Alan Kaufman , the sales guru behind Cheyenne Software’s dramatic rise in the early 90s, and the equally formidable Ed Martino , currently Sprint’s Director of Industry Business Solutions and former IBM sales all-star, have issued an open challenge to debate two of the tech industry Sales and Marketing up and comers.

It’s old school VS new school.

David Teten, a Serial Entrepreneur and CEO of Nitron Advisors, and Larry Cohen, EVP of Heartbeat Software, have stepped up to the challenge, and intend to convince the audience, as well as Kaufman and Martino, that the new way is the best way.

Don’t miss the INTERGENERATIONAL FACE-OFF!!!

Sherri Sklar , President, Sherri Sklar Strategies, LLC, and NYSIA’s Sales and Marketing SIG Leader will serve as a questioner!!!

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