Everybody Loves a Secret

Everybody loves a secret, right? This has to be one of the most brilliant word-of-mouth campaigns I’ve ever seen. I’m not even going to tell you any more about it… go check out the secret for yourself and see if you’re not totally captivated.

One observation… whoever put this marketing campaign together really knows how to drive word-of-mouth on the Internet. Notice the links at the bottom of the movie pages to:
– Furl it
– Blogmark it
– Email it
– del.icio.us it
– Link to us
– Save it (in your browser bookmarks)
– Recommend it
– Sign up for their newsletter

They also have a podcast, a blog and a downloadable slideshow for those with slow connections. They’ve even posted to Flickr.

Masterfully done. If any of my readers know the folks at Prime Time Productions, let me know — I’d love to talk to them about this marketing campaign.

via Stephanie West Allen via New Thought Marketing Yahoo Group