Tricks of the Trade for Email Communications

From Target Marketing Magazine (7/1/05):

“Tricks of the Trade”, By Regina Brady

Are your e-mail recipients only seeing half of your subject line? Is your e-newsletter being flagged as spam? Here’s a handy guide to some of my favorite online sites and utilities that should help you in your e-mail and online marketing efforts. And, the good news is they’re all free.

Although Ms. Brady is writing for an audience of people who send thousands of emails at a time, almost all of her points are relevant to those of us who send out twenty emails in a day—if you want to make sure that your message gets through.

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