Blogging, or should I say Slogging

David Greenberg writes in the NY Times on how to be a successful blogger , which is very different from how to be a good writer or academic. Key learnings:

+”The best bloggers develop hobbyhorses, shticks and catchphrases that they put into wider circulation.”
+ Blog regularly
+ Pick an area of expertise, and own it.

Map of the Social Software Landscape

As part of our effort to track the ever-expanding social software landscape, we have launched a map of all the major social software companies. This map is very loosely based on much earlier, simpler taxonomies by Geoff Hyatt, CEO, Contact Network Corp, and Stowe Boyd, President/COO, Corante. For more information on these companies, please visit our social software directory.

Please send us your feedback on this map . What companies should be added/subtracted? Have we accurately categorized the firms?

The Significance of "Social Software"

danah boyd posts an abstract of a proposed paper on the Significance of “Social Software”. I agree with her that there’s not so much radically new about social software in terms of the technology, but that misses the point. Blogs are nothing more than web page publishing made easy, and yet they’ve clearly had a significant impact. Sometimes a modest increase in user-friendliness can create a tipping point in a technology’s penetration.

Other reasons why this current generation of social software is having far more impact than earlier iterations:
- increasing penetration of broadband
- widespread use of digital cameras
- ever-increasing familiarity with virtual communications—see Scott Allen’s blog post immediately below.

Advertisement: Her abstract sounds like the academic version of our forthcoming book on social software, “The Virtual Handshake: Opening Doors and Closing Deals Online”. If you’re an academic interested in seeing an evaluation copy of the book, please go to http://www.amanet.org/books/catalog/0814472869.htm and click the button, “Request an evaluation copy”.

Teens Set Trends in Online Interaction

Many of my generation (I’m 39) and older seem to have a really hard time with the idea of 100% virtual relationships being comparable to face-to-face relationships. But today’s always-on teens (those with broadband access) are changing this right before our eyes.

E-Commerce Times recently featured an article, In the Internet Fast Lane about this trend. As an example, it tells about the social life of University of Illinois freshman Abe Hassan:

It has been a while since 18-year-old Abe Hassan read a book of fiction or went to bed before 10 p.m. After his parents signed up for broadband Internet access, Hassan began making daily rounds of the social-networking Web site LiveJournal.com, where he can talk to any of its 6.6 million other members.

“It has been a complete transformation of my lifestyle,” he says. “Now, I am up until 1 or 2 a.m. or later, because there’s always someone around [on the site].”

Hassan’s social life revolves around LiveJournal.com. He celebrates important events like National Pi Day with fellow online math enthusiasts, and his virtual friends give him suggestions on what music to buy. “These are people I spend most of my days with,” says Hassan, now a freshman at the University of Illinois at Urbana-Champaign.

Indeed, Hassan’s LiveJournal.com buddies make up half of his 40 or so friends and live as far away as Australia.

Being the parent of an “always on” 10-year-old, I get to experience this first-hand. I asked him one time how many of his 10 best friends were online-only, and he said 3 or 4. He makes little, if any, distinction between the quality of face-to-face vs. online interaction.

The article goes on to predict the impending dramatic shift that will result from a generation raised on ubiquitous Internet access:

Younger users, particular teenagers, are leading the way in this new broadband lifestyle. Experts say they’re often the first adopters and trendsetters. In fact, today’s Internet-savvy youth could be as influential to popular culture as baby boomers were in the 1960s.

Already, 28 percent of teens keep blogs, the Web logs that are fast becoming a prominent alternative source of news and commentary, while only 16 percent of adults do the same, according to market researchers Jupiter Research.

Some pundits call the under-25 crowd the super-communicators. They love instant messaging (IM) and spend more money on their cell phones than on cigarettes, candy or music. They like to be in touch with their friends while at school, the mall, or home.

Thanks to high-speed connections, they can do just that: They can learn, shop, play games, exchange photos and video clips, and talk with friends online. As a result, they’re “doing more and more of their interpersonal communications virtually,” says Rob Callender, trends director at TRU. “This is a wide-scale shift.”

The ubiquitous Marc Canter then comments on the growing number of social networking sites:

As youngsters embrace online social networks, adults likely won’t be far behind, and the number of social networks, now pegged at 350, is expected to surge. “We won’t have a million people in 10 social networks,” says Marc Canter, CEO of social-portals design consultancy Broadband Mechanics. “We’ll have millions of social networks with 10 people in each.”

40% of consumers use e-mail to make recommendations to others

Valdis Krebs wrote on the Socnet mailing list: “Face-to-Face still rules in Word-of-Mouth according to this marketing research…”

> “Despite widespread technology adoption, marketers must understand
> that the majority of word-of-mouth is still done at the coffee house,
> in the mall, over brunch or at the gym,” [SNIP] “Although
> technology and the Internet play a significant role in spreading
> word-of-mouth, live discussions are still driving the trend.”

http://www.nopworld.com/news.asp?go=news_item&key=159

But I’m forced to disagree. The same article says:

40% of consumers use e-mail to make recommendations to others, including via personal e-mail (37%), by e-mail forwarding (32%) or through mass e-mails (12%). While slightly higher percentages of Influentials use e-mail (personal e-mail 53%, e-mail forwarding 39% and mass e-mails 18%), face-to-face communication still far outweighs this medium.

For such a new medium, that sounds like very high penetration to me!

Finder's fees for helping companies hire their next employee

One of the patterns I keep seeing in the social software space is people figuring out how to monetize their networks. One of the most obvious paths is referral fees.

I recently had a conversation with Eric Yoon of JobThread, and Auren Hoffman of KarmaOne, two companies which provide financial incentives to people to refer job candidates to employers. We are adding a detailed profile of JobThread to our Social Software Site Guide and Wiki.

These companies’ direct competitors include H3.com, forumjobs.com, jobster.com. Jobster looks like it has achieved the most traction to date. More generally, there are two types of potential competitors:

* Online recruitment market leaders (Monster, CareerBuilder, Yahoo! HotJobs)
* Social networking companies targeting online recruitment dollars (LinkedIn, Ryze, Tribe.net)

In addition, recruitment process outsourcing companies such as Accolo sometimes incorporate this technology into their service.

Disclosure: we are evaluating these providers for use by Nitron Advisors, and Teten Recruiting has a strategic partnership with Accolo.

Subscribe to any RSS feed by e-mail

Dave Pollar/John Tropea point to Rmail, a new service that allows you to subscribe to any RSS feed by e-mail. Another option for allowing email users to read blog posts is just configure Mailman to send out every post; that’s what I’ve done on my ‘Brain Food’ blog.

Inside the Blogs on CNN

This may not be news to anybody but me (I haven’t turned on TV news in months), but CNN now has an “Inside the Blogs” segment during their Inside Politics show, featuring the hosts reading snippets from some of the most popular blogs (mostly politically-oriented) on the issues of the day. This first struck me as exceedingly odd, but then I realized, as Daily Kos points out, that it’s really not “so different from C-SPAN reading snippets of NYT and WSJ each morning”.