Stealth marketing with online networks
I recently had a conversation with someone who wants to create buzz around his business, but for certain reasons, he doesn't want to be seen to be proactively seeking buzz.
The question: how can he use online networks to achieve that goal?
I had a few ideas:
- Post comments on some prominent blogs, with links back to a password-protected website.
- Post job listings in industry discussion boards which indicate the firm's seriousness (because of the high salary, seniority of positions sought, etc.)
- Post queries seeking certain types of assistance ("how do I balance the demands among three new SVPs that I'm hiring simultaneously?") on selected industry discussion boards.
What do you think? How else can he achieve this indirect goal?
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