The Virtual Handshake

Great map. Could be improved by (I know, lots of work) making all those entries links, so your readers can easily explore the ones they don't know.

Hey, you forgot www.feedmarker.com! Ok, so I'm not a company, just one person, but Feedmarker is definitely social software: it's a web based newsreader + bookmarker with tagging.
I'd love to hear what you think: blog.feedmarker.com.

David: The chart presented here is a good rough start, but the challenge is in finding variables that are mutually exclusive. The social networking sites for business such as LinkedIn and ZeroDegrees are very similar to dating-oriented Friendster and all of the other (too many) sixdegrees offspring, and simply assert themselves as business applications. COMMON.net is unlike the social networking sites for business in terms of its method of inclusion (self-directed, not through viral contact), chain length (direct connect, not multi-nodal), and, most important, in terms of its trust mechanism (discreet and comprehensive identification of shared affiliations, not through chains of relationships and reliance on scrutiny of open profiles). The COMMON.net application also includes a multi-directional reputation system and innovative performance tracking tools. The result is an application that is suitable for individuals as well as enterprise employees.

We also recently introduced a complementary mobile application called MORCA.

Hey guys, that's a table, not a MAP!

But a map of how these folks are connected/related would be interesting!

Dear David,

Thank you for this map. It is very helpful to understand the wide ranging applications of this fast evolving field.

Please allow me to introduce ETHERYL S.A.S., a Paris-based company that I founded in 2001. We provide social software and solutions (the NetVestibule suite) to academic (from candidate to alumni), professional (corporate alumni) and associative entities.

In terms of your map, it fits in the "Enterprise" column, but belongs to a number of categories within the "Business Purpose" row, that is: RCM, Workflow (candidate and yield management at the pre-student level), Blogs (each account has a community-visible blog), Social Network Analysis (we help school analyze the online behaviour of the accepted student pool to determine the evolution of their yield and act upon it with built-in CRM tools), with a bit of career related management too! Overall though, it fits in the RCM category (to simplify).

We operate dedicated and fully managed communities for our customers as an ASP (software as rental/service). Some of our references include:

- INSEAD (France, Singapore) - the #1 business school outside the US)
- Manchester Business School (UK)
- Manchester Worldwide - Distance Learning (UK)
- Trinity MBA (Dublin, Ireland)
- Club Proctérien (French alumni of P&G)
- European Professional Women's Network (12 European cities, including Paris, London, Vienna, Milan, Stockholm, Madrid, etc...)
...

I look forward to reading your book; I have to check if it is available in France (or via Amazon.fr).

Best regards,

Yann Lechelle
CEO - ETHERYL