The A-List Bloggers

According to Newsweek’s article, The Alpha Bloggers, the following bloggers comprise the A-list:
Doc Searls
Adam Curry
Dave Winer
Dan Gillmor
Robert Scoble

Newsweek says these are the new thought leaders in the high-tech community:

The lesson is that there’s a new force—spearheaded by people who work for no bosses and whose prose never sees an editor’s pencil—that provides the water-cooler fodder for the larger high-tech community. Its power extends not only to high-tech cool-hunting but also to what’s politically correct, geek style. (Open source… gooood. Onerous copy protection… eeeevil.) And the significance of this phenomenon has some important implications for the way opinions will be formed in the decentralized world of Internet media.

Opinions are mixed among the A-listers regarding the business value of blogging:

And what do the alpha bloggers get in return? Certainly not riches. Though it’s possible to pick up a few hundred dollars if you enlist in the program that carries Google’s ad on your site, many A-listers don’t bother. “If you’re into blogs to make money, you’re into it for the wrong reasons,” says Searls. “Do you ask your back porch what its business plan is?” On the other hand, some alpha bloggers report better jobs, more lucrative consulting, speaking gigs and—if not groupies—a certain bit of glamour that comes from having people hang on your every word at the end-of-day reception at a tech conference.

How do you become an A-list blogger?

In order to crack into the upper strata, you have to post frequently to stay on the fickle radar of this ADD-infested crowd. You have to link prodigiously to other blogs, increasing your profile and increasing the chances for inbound links. And you must hold strong opinions about what you’re writing about—passion is required in a good blog. All of this takes time: Scoble spends two hours daily writing his Weblog and three more hours reading hundreds of other blogs in search of fresh ideas and nifty software innovations. “I want to be the first guy to spot the smart new guy or a cool new Windows app,” he says. Even then you have no guarantee of blog fame.

If you’d like some more details on how to become an A-list blogger, here are a couple of previous posts that may be helpful:

How to Become an A-list Blogger

How to Network with Your Blog, Part 2