Why authors should network online

Earlier this week, our Senior Acquisitions Editor at AMACOM, Ellen Kadin, asked us for a complete list of the testimonials we’ve collected so far for the book, wanting to pass them along to their sales reps and key accounts. We sent her a list of about 25, including some fairly prominent authors: Bob Burg, Ivan Misner, Robert Cialdini, David Allen and more. Her reaction:

I don’t think I’ve ever seen such a large collection of pre-pub endorsements for any other book. Great work, guys. (I guess it pays to network!)

Coming from someone who’s done I don’t know how many dozens of books, we took that as quite a compliment. It’s also always gratifying to see that “ah-hah” moment when someone really gets how this applies in their business.

If you’re an author and would like more ideas on how building relationships online can help you with the entire lifecycle of your book, check out Online Networking for Authors, which includes a list of good, active online communities for authors.

Also, if you’re trying to get a book published, I highly recommend Publishing Confidential, by Paul Brown, with “snide editorial comments by Ellen Kadin”. In particular, I like the footnote on p. 31:

If you don’t like doing this sort of thing, you are not alone. I don’t like to network. Heck, I don’t like to talk to that many people outside of my immediate family. If you hate networking, and you don’t know anyone in publishing, you have two choices: resign yourself to the fact that you are never going to be published or get over your reluctance. There are no other options.