home > 2004 > September

What is a good blog post?

9/20/2004 By

From Lee Waters on BlogOn

She’s shifting to what is a good blog post? Blog often — a lot, all day. Bob Scoble at Microsoft does 50 a day. It’s like fresh rolls. Funny is great. Let’s kick publishing’s ass here. Somebody called her on the 50 thing. There are people with good stuff to say who blog weekly. Key is the audience. Back to tips — make them short, quick, link to others. She loves to be over loaded … me, not so much. Other styles — op/ed, word of mouth. You, as an editor, can become a brand. Be something you can’t get anywhere else — that’s No. 1. Be original or die. And be faster than anyone else. Someone called it reverse voyeurism. Narcissism watch. Be daring and blunt. And of course, it’s a community.

Filed Under: Web 2.0 Industry

Branded keiretsus on Always On

9/20/2004 By

AlwaysOn is following the strategy of LinkedIn and Spoke in offering their services to nonprofits to gain visibility. I just got this note.

Hello David Teten,

We are pleased to announce that Audi of America is the first AlwaysOn Media Partner to launch its own Keiretsu on the AO network. AlwaysOn is the first media site to offer its partners a community building service that combines both blogging and social networking capabilities.

All AO members can join the Audi of America Keiretsu for FREE. It’s easy, so check it out!

http://audiamerica.alwayson-network.com

AO members who join the Audi of America’s Keiretsu will enjoy future special offers and privileges exclusive to members.

“Our new group social network and blog site on AlwaysOn provides Audi the unique opportunity to identify smart executives and entrepreneurs in the global Silicon Valley arena and gain their feedback and create a dialogue on technology trends in our industry,” said Jim McGough, Director of Audi America.

“Our new AO Keiretsu also allows Audi enthusiasts within the AlwaysOn community to find and interact with each other. This kind of community building tool offers Audi an opportunity to target a market of smart executives in a way that has never been possible before.,” said Mr. McGough.

In the next couple of weeks, AlwaysOn is planning to roll-out additional Keiretsus on behalf of many of our other Media Partners including Sun Microsystems, KPMG, Quova, Porter Novelli and SupportSoft.

Commercial brands interested in launching their own AlwaysOn Keiretsu and learning more about our Media Partner Program should contact my partner Mike Sly at sly@alwayson-network.com or 415.235.0358.

AlwaysOn also offers related non-profits and trade associations the Keiretsu service for at no charge. To see if your group qualifies for the AO Keiretsu program, contact Brennan Igoe at brennan@alwayson-network.com or 203.645.4521.

As always, we look forward to any feedback on our new Keiretsu offering or any other service we provide. If you would like to make your comments public to other Ao members, check out my new post at:

http://www.alwayson-network.com/comments.php?id=6012_0_2_0_C

Best/tp

Tony Perkins
Founder/Editor
www.alwayson-network.com

Filed Under: Web 2.0 Industry, Web 2.0 Sites

Germans learn to network American style

9/18/2004 By

The Germans (and many others) are learning to ‘network’ American style.

Filed Under: Success Stories, Tips, Web 2.0 Industry

Instant Messaging: not just for kids anymore

9/14/2004 By

Fresh off the presses:

The brand new 2004 Pew Internet & American Life surveys reveal that more than four in ten online Americans instant message (IM). That reflects about 53 million American adults who use instant messaging programs. About 11 million of them IM at work and they are becoming fond of its capacity to encourage productivity and interoffice cooperation.

Filed Under: Chapter 07: Relating in Real Time, Social Network Research, Web 2.0 Industry

How to find your online home

9/14/2004 By

“The biggest surprise for us is that the meetings are turning into long lasting sustainable groups that meet month after month. Whether a knitting Meetup, Political Meetup, Dog Meetup, etc., these people treat their groups like local institutions.”
– Scott Heiferman, CEO of Meetup.com

A question we are often asked is how does one find an appropriate online community/venue to build business relationships online?
To find a community that suits your interests, we suggest using some of the tools below as a starting point:

• Any search engine. For example, let us say that you are an Israeli living in Chicago. If you search for Israeli Community Chicago, you will pull up the “Israeli Community Chicago” at ICChicago.com.

• ASAE (the association for the people who run associations), with over 6,500 groups indexed in the US, as well as searchability for their overseas member associations: www.asaenet.org.

• Yahoo! has a comprehensive, well-categorized list of association websites by industry. Try searching for professional organizations on their site.

Once you get to know people within a given community, ask around to learn what other communities the members are involved in and recommend.

Filed Under: Chapter 08: Social Network Sites / Virtual Communities, Social Network Research, Tips, Web 2.0 Sites

A reason, a season, a lifetime… but who is Michelle Ventor?

9/14/2004 By

I’ve always loved the quote:

People come into your life for a reason, a season, or a lifetime. When you figure out which it is, you will know what to do.

It seemed like a good quote for use in our section about weak ties, strong ties, and latent ties. So, of course, I wanted to attribute it properly.

Well, the quote’s certainly out there enough. Seems it ended up as part of a chain letter at one point, as well as being used in numerous copyrighted articles. Poking around the quotation sites, I managed to find a few that attribute this quote to someone named “Michelle Ventor”. “Great!” I thought, “Now I just need to know who the heck Michelle Ventor is!”

So, I did a search on “michelle ventor”. Turns out although there some 256 results, there are really only about 32 sites, and every single one of them only mentions her name as the source of this quote — nothing else. There is apparently not one single mention of her anywhere on the web except in the context of this quote.

So who is this mystery lady, Michelle Ventor? Or is she just the figment of someone’s imagination that has now taken on a life of its own as the alleged source of that quote? And if Michelle Ventor didn’t write that quote, who did?

Filed Under: Miscellaneous

How to be a leader in your field

9/13/2004 By

I just read a great piece by Phil Agre at UCLA about how to become a leader in your profession. It’s targeted at students in professional schools (med school, law school, business school, etc.), so it is very much about how to make a name for yourself even when you’re first starting out.

Many of these strategies are applicable online. I post it in particular because many people have the mistaken idea that becoming “slightly famous” is something that only freelancers, authors, speakers, etc., should do.

But as Agre points out:

“A profession is more than a job — it is a community and a culture. Professions serve society by pooling knowledge among their members and creating incentives to synthesize new knowledge. They also help their members to build networks, find jobs, recruit staff, find collaborators, and organize around the issues that affect them.”

In summary, his strategy is:

1. Pick an issue.
2. Start a project to study it.
3. Find relevant people and talk to them.
4. Pull together what you’ve heard.
5. Circulate the result.
6. Build on your work.

My favorite passage:

“In a knowledge-intensive world of ceaseless innovation and change, I assert, every professional must be a leader. This is not a universally popular idea. Some people say, “leadership is fine for others, but I just want a job”. I want to argue that it doesn’t work that way. The skills that the leader exercises in building a critical mass of opinion around emerging issues are the same skills that every professional needs to stay employed at all. In the old days the leadership-averse could hide out in bureaucracies. But as institutions are turned inside out by technology, globalization, and rising public and client expectations of every sort, the refuges are disappearing. Every professional’s job is now the front lines, and the skills of leadership must become central to everyone’s conception of themselves as a professional.”

via Duke Rohe via Renee Watase

Filed Under: Chapter 17: Your Character, Tips

"The Business of Blogging" iBreakfast, New York

9/13/2004 By

I plan to attend this event, which should attract a packed house:

THE BUSINESS OF BLOGGING
Wednesday, September 22, 2004, 7:30-10:00am
New York, Peking Park 40th btwn park & Mad (100 park Ave.)

SPEAKERS:
Stowe Boyd, COO, Corante
Henry Copeland, CEO, Blogads
Bob Wyman, CTO, PubSub.com
David Teten, CEO, Nitron Advisors; CoAuthor, The Virtual Handshake: Opening Doors and Closing Deals with Online Social Networks
and others….

RSVP and details: http://www.ibreakfast.com/events.cfm?EID=150

Filed Under: Events, Web 2.0 Industry

Seeking business leaders to endorse our forthcoming book

9/13/2004 By

As our blog readers know, Scott Allen and I are in the final lap of writing our book, The Virtual Handshake: Opening Doors and Closing Deals with Online Social Networks. The American Management Association will publish it in 2005.

We are actively looking for brand-name CEOs, bestselling writers, and other thought leaders to endorse the book. If you yourself are a brand-name CEO, bestselling writer, or other thought leader, please contact us!

More generally, if you know of someone who would be interested in reviewing a complimentary preview copy of our book, and whose testimonial will help to raise the visibility of our book, we would very much appreciate an introduction to him/her.

Among the people who have already contributed testimonials:

Dr. Ivan Misner
Founder, Business Network International (BNI)

Thomas Power
Founder and Chairman, Ecademy

Michael Tanner
Managing Director, The Chasm Group, LLC

James L. Marciano
Founder of Refer-It, ReturnPath, and TheSquare; Partner, HurryDate

Geoffrey Hyatt
Founder and CEO, Contact Network Corporation

Robert B. Cialdini, Author of Influence: Science and Practice

Andy Nunemaker, CEO, EMSystem

We would greatly appreciate your help.

Filed Under: Social Network Research, Web 2.0 Industry

Online Social Networks 2004 – October 13-27

9/10/2004 By

Since 2001, Group Jazz and Howard Rheingold Associates have been putting on an annual online conference about online social networks. Online Social Networks 2004 is coming up October 13-27. It will feature:

Keynotes by:
- Howard Rheingold, author of Smart Mobs
- Lisa Kimball, fouder of Group Jazz
- Joi Ito, CEO of Neoteny, a VC firm that has invested heavily in social software companies, including Technorati and Six Apart
- Brian Reich, editor of Campaign Web Review, a blog examining the use of the Internet by candidates, campaigns, activists and the media during the current election cycle

Author discussions with:
- Howard Rheingold, Smart Mobs
- Lisa Kimball and Amy Ladd, contributors to Knowledge Networks: Innovation through Communities of Practice
- Christian Crumlish, The Power of Many
- David Teten and I have just confirmed we will be leading a discussion around The Virtual Handshake: Opening Doors and Closing Deals Using Online Social Networks

Program sessions in three focus areas:
- Organizational OSNs
- Personal OSNs
- Political OSNs

I’ll also be presenting and leading a discussion in the Personal OSNs focus area on “Opening Doors and Closing Deals: Success Stories and Best Practices in Online Social Networks”.

Event registration is $125, and group discounts are available.

Filed Under: Events
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