Archives for 7/30/2004

Online social networks go to work

This MSNBC article on Online social networks go to work reads like a summary of our book.

Travis Kalanick, Founder and CEO of Red Swoosh

Q: How do you use online social networking services?

A: Social networks are like grease — in some cases, gasoline — for our personal business networking machines. If you aren’t plugged in, you will be out-done by better-connected, hyper-networked colleagues and competitors.